Handmade Italian lambskin leather ties handcrafted in New York City.
We've had celebrity clientele including Quentin Tarantino, Bill Maher, PJ Morton, Ludacris, etc... Our ties have been in popular fashion publications such as GQ, Los Angeles Times, Men's Health, Glamour, and more.
Due to time and budget restrictions, we haven't had the chance to manage Grove Lane as well as we would have liked. Since we haven't posted any content, done any SEO, updated our social media or done any sort of marketing whatsoever, the store didn't receive enough traffic for the year to make many sales. Our sales since hosting the site on shopify have been $20,000+
Reason for selling is that we have respective businesses that are taking up more time at the moment. Our sales on shopify of $20,000+ have been purely organic, and we believe a strong digital marketing, social media content and paid advertising strategy (on facebook and adwords) can take the brand very far. We've also been selling on many stockists/small retailers, which has been an additional source of revenue for the business.
Target audience are young professionals, lawyers, etc... Our facebook audience insights show that our buyers are interested in John Varvatos, Barneys, Nordstorm, and other high-end fashion retailers.
We were starting to take on more custom wedding orders before closing which was also a success for us. Before closing we were in the process of expanding our line to other leather accessories such as card cases, wallets, iPhone sleeves, etc... and were looking into expanding into the Vegan fashion market ("Future Leather") since there's so much space to fill at the moment.
Happy to chat further if interested! Since launching there have been several companies who have attempted to copy our design however the quality of our ties and branding have always surpassed theirs. At the end of our career we had met with GQ and were looking to expand our line in Bloomingdales, Saks Fifth Avenue, etc... Grove Lane is the first company to specialize in high quality Italian leather ties.
We have been on facebook and instagram since 2011, which is a huge trust building factor for customers (along with our celebrity endorsements and media coverage with GQ, Los Angles Times etc.)
Our customers are very satisfied with our products, and there is nothing quite like it on the market. There are many international markets we were looking to expand to, with the China market being a particularly high potential market for luxury fashion accessories.
With your purchase of Grove Lane, we'll stay in touch for the first couple of weeks to give you all of the information you need to really scale the business
With the right budget (or a kickstarter campaign/small business loan) the new owner would be able to really systemize the manufacturing process, and start selling the products in major high-end retailers such as Saks/Nordstorm etc. Buyers have shown interest in our product, but we didn't have the budget to produce the amount of ties they were looking for.
The current price includes starting inventory of 16 ties, each retailing at $121 (after customers apply their 10% off coupon) and a full tutorial of how to make the ties yourself, incase you wanted to save money initially by making the ties yourself. (And ofcourse we'll give you all the contact information you need to work with the best manufacturers available as well as our source for Italian leathers)
We'll also teach you how to reach out to stylists, get free press, and submit the brand to a free service that connects brands to celebrities without paying anything (so the brand can continue to gain celebrity endorsements and continue to grow its credibility)
We hope to put our brand in the right hands, and watch it grow to something spectacular.
Get in touch if you are interested in owning this brand and entering the exciting world of fashion, with a high quality and innovative product that the market takes seriously!