Harper Ave (handbag brand) was launched in 2013... chic designer urban backpacks & accessories.
This is a trademarked brand that has great potential. Not a reseller.
Welcome to Harper Ave, an urban Los Angeles inspired backpack & handbag company. Simple, sleek, and always appropriate, we crafted a bag that will accompany you from day to night, studio to farmer’s market, desk to disco, airport to art show – everywhere & anywhere!
Each Harper Ave backpack is named after an architect or artist whose work inspired its particular colors and textures. Our shiny/leather backpacks are glamorous yet functional and awaiting your adventures.
(The website is not black not sure why Exchange is reading it that way - go directly to [REDACTED] to see accurate website colors).
Financials and traffic
We design locally and manufacture our Harper Ave handbags overseas, not a reseller. This is the best way to be profitable. We have been importing for 20 years and can help the new owner with design, importing and overseas sourcing, and all the aspects. Direct to consumer as a manufacturer, like Harper Ave, is the future (no middle sellers). This brand could be the next Kate Spade with a savvy new owner! $50,000 of inventory (retail value) included in asking price. Current inventory at Shopify retail value is $170,000 (over 1400 units).
We have done a few hundred thousand of sales in the first few years, need to check exact figures. Total shopify sales/orders since 2013 is about 570 @ $120,000 and then the wholesale side over $100,000.
Average overall profit margin
Average number of sales/month
Value of inventory
Total revenue for last 12 months
Total traffic for last 12 months
Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.
We have been 99% focused on our other business, Harper Ave has been neglected and has amazing potential. We were carried at Nordstrom.com a few years ago and everyone who buys a bag LOVES it. The Harper Ave consumer market is geared towards females: teens through 40's - a wide appeal!
(ie. Mailchimp, apps)
(ie. Adwords, Facebook ads, etc.)
We have a warehouse that we also use for another brand (our main business), the new owner could use a fulfillment center or add this inventory to their existing space. $50,000 current retail value of inventory INCLUDED in asking price for the new owner to have something to sell. The balance can be negotiated. Inventory is valued at $170,000 currently based on our Shopify retail prices (over 1400 units). Excellent quality fabulous backpacks, higher end.
Easily import dropshipped products directly into your store
Have your orders shipped directly to your customers
Know that your inventory and prices are always up to date
MailChimp for Shopify
+ 7 more...
Q & A
Why should someone buy this store?
This is a trademarked brand that has great potential! We manufacture overseas and have strong profit margins. Harper Ave was carried in several hip shops (like Nordstrom.com) in it's first 2 years but needs more diversification in products (expanding handbag offerings like tote bags, purses, clutches, even gifts and apparel). Start selling on Amazon immediately with shopify plug-in feature. New owner should have a passion for fashion, design & trends. The "Harper Ave" logo is trademarked and versatile enough to become a lifestyle brand - adding any fashion related product categories if desired. We even thought about adding "Harper Ave" cosmetics ... Think big!
How can the future owner improve the business?
Add product lines, improve SEO and social media strategy, work with social influencers (we did this for awhile), do retail pop-up shops, start email campaigns with mailchimp. Add an Amazon sales channel. You can also add other product lines that could reflect 'Harper Ave style' from US vendors or add drop ship products through shopify apps like Oberlo or Artofwhere.
I can discuss this in more detail as requested. You are buying/investing in a brand, not just a shopify store ... big difference!
What work have you put into the store?
Too much to list, but in the last year or two it has been neglected. Harper Ave needs a new energetic owner interested in women's fashion to take the helm. I bought Harper Ave brand 3+ years ago for alot more. Just want to give it to a good home now. Harper Ave is a brand that could be the next Kate Spade!
About the seller
Created this store over 5 years ago
Hi, I have been in the wholesale/retail manufacturing and importing business with various brands for over 20 years and happy to be ongoing support as needed. It is exciting! Thanks! Mary