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$1,750 USD

HAVANA BABE

www.havanababe.com

Appears in Fashion and apparel , United Kingdom, London, Oberlo stores for sale, Business and Franchises under $5,000, Dropshipping, Lifestyle, Home Business for sale

General description

This is a fashion, swimwear oriented store built around the dropshipping model using Oberlo Supply. Launched in March 2018 (I have made stores previously on this account and shipped my own stock), I believe I have built a strong, professional foundation for a motivated person(s) to reap the strong foundation and take the store to new heights.

I am selling the store as part of my strategy to build professional dropshipping e-commerce stores in different niches for people serious about launching an e-commerce business. You may fall under this category if you want to focus on marketing on a solid store front right from the beginning rather than spending time early on on website operations.

Please read on for further information. I am happy to discuss with serious inquirers via WhatsApp or Skype. Please send details via contact.

Financials and traffic

Margin is a rough estimate of gross profit. Does not consider advertising costs. I expect once investment is placed in Facebook advertising & Google shopping and returns + life time value considered, net profit margin should be a strong 30-35% due to minimal overheads.

I have put 0 for profit and orders. This is because I have built the store and tested ads myself to verify it's potential as a business with a few sales before placing it for sale on Exchange.

Please note this store was launched at the end of March 2018. Before that I was selling drones during H1 of 2017 on this account, which I held inventory for.

Average profit/month

$1 USD

Average overall profit margin

65%

Average number of sales/month

1

Total revenue for last 12 months

$2,561.00 USD

Total traffic for last 12 months

10,862 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Expense item

Cost

Shopify plan

$29.00/month

Subscriptions (ie. Mailchimp, apps)

$80.00/month

Employees (Including contractors and freelancers)

$100.00/month

Domain

$1.00/month

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

havanababe

Instagram

havanababeswim

Newsletter list

20 subscribers

Social media followers

650 people

Q & A

Do you work with any employees, freelancers, or contractors?

Writes blog posts for the site. Can share details with you if required. Would recommend you continue with a blog section.

Why should someone buy this store?

If you are driven to succeed and capture a slice of the fashion dropshipping market, then you should consider this store.

The foundation for a professional-running store has been built and what is now required is for someone to take the store to the next level through a co-ordinated digital marketing strategy.

The key drivers of success with this store will be:

  1. Identify product winners and scale these products further through advertising and moving to self-fulfillment rather than dropshipping popular items.
  2. Upsell with related items to increase order value (e.g. someone buys bikini, upsell them sunglasses)
  3. Provide value to customers (increase life time value) / non-customers (attract new audiences) through content marketing and building the brand. Don't always flood your audiences and customers with 'SELL SELL SELL!' type messages
  4. Offer premium customer service. Many stores in this area lack this. Think about the post-purchase service you receive from the top e-commerce platforms you buy from. Learn from them and replicate it yourself. Invest in the life time value of the customer as life time value will truly bring value to the business.

Personal key factors: 1. Your willingness to learn - constantly try to educate yourself on emerging trends, best practices for e-commerce by reading blogs, watching videos and attending mastermind conferences. 2. Relentless drive - Whilst almost anyone can purchase this store and succeed profitably, it will truly take someone with a strong 'no excuses' drive to build this in to a massive business. If you want freedom from this rat race, '9-5' lifestyle and provide a better life for those around you, take a leap because it is possible. But just know that no matter what it won't come easy and you will need to push through all future obstacles to obtain it. However, you can give yourself the best chance by investing in the right foundation for your store.

How can the future owner improve the business?

Here are my recommendations:

MARKETING

a) Immediate drivers of traffic: 1. Invest in Facebook advertising (ideally hire an experienced freelancer on Upwork if you are new / pay for a Facebook advertising course) 2. Invest in Google Shopping / Adwords

b) Content marketing & influencers (provide value to audiences, turn cold audiences to warm/hot to trigger sales)

  1. Use BuzzSumo to identify highly shared / engaged content to reproduce
  2. Incorporate this in to your paid-traffic funnel (e.g. serve ads providing value, after you find visitors who engage with your content and are warmed up to the brand, go in for the sale with a final ad)
  3. Identify brand ambassadors and promote content & promotions
  4. Be active on social media by engaging with followers through regular content, promotions and competitions

c) Referrals I've already set up an app (ReferralCandy) to ask customers to share the site with their friends to encourage further sales. However, this is unlikely to succeed on its own. You will need to take this app further by building a post-purchase Facebook ad funnel (multiple step ads which provide value, ask for reviews, referrals etc)

PRODUCT

  1. Print on Demand services (simply upload a pattern to create a unique swim suit that is processed and shipped automatically by the print on demand service)
  2. Expand to other beach-related items, such as hats and sandals.
  3. Move from dropshipping model -> holding inventory for each winning product that is identified. This ensures you have greater control of logistics + smoother/faster experience for customer
  4. Invest time in Zipify OneClickUpsell app (basic upsell already created by myself). Acquiring another sale from an existing customer is easier & cheaper than acquiring a 1st sale from a new customer.

What work have you put into the store?

Overall I have built a very strong foundation for someone who has that entreprenurial mindset to take the store to the next level.

I have:

  1. Built a professional store unlike most dropshipping stores
  2. Uploaded almost 200 products, ensuring: a) Professional images are used / resized / edited b) Unique, ASOS/ZARA style descriptions c) Identified correct sizing for each product (contacted each supplier to update their product sizing info if it seemed incorrect / information missing)
  3. Accrued a relevant Instagram following by following competitor followers (70% of followers) & running test Facebook ads (30% of followers)
  4. Integrated a track your order solution
  5. Thoughtfully considered the shipping and returns policy
  6. Started a relevant blog
  7. ...This section is to be completed.

The store also contains two premium templates (Retina $180) and (Turbo $350). Currently using Turbo.

$1,750 USD

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