Hero Fidget Spinners
About the Seller:
Name - Louis Bourne
Location - Brighton, United Kingdom
What is included in the sale?
Fully operational and integrated online store geared towards dropshipping. The online store is built on the shopfiy online platform with preinstalled and operational apps to make sure that all buying & selling processes happen seemlessly and mostly automated. Good looking website geared towards conversions and getting potential customers to make desired actions (buying).
Short summary of shop operations: All orders from the online store (shopify) is synced with Oberlo. Oberlo syncs with Aliexpress for all paid orders and tracking codes for shipping. Shopify syncs with Oberlo with updates of order fullfillment which then syncs to Aftership. Aftership keeps you and your customers up to date on the shipping status of the order. There is a dedicated order tracking page on the website for customers to track their order by putting in their order tracking code. All products are added from Aliexpress to Oberlo and pushed to Shopify.
Other shopify apps help drive conversions with discounts, promotions, upselling/cross selling, countdown timers, limited stock notifications, live transaction notifications (social proof), review pages, live currency converter, add to cart & checkout timers, added trust seals (product pages & at checkout), "motivators" to influence customers to spend more, free shipping bar, and automatically sync products to Google Shopping. All language in the online store has purposely been written to help drive conversions with call to action words, social proof, and symbols.
The store has three sales channels 1) online store 2) Facebook 3) Facebook Messenger. Customers can receive updates on their order and talk to you real time through Facebook messenger on the website. This is a great tool to potentially talk directly to customers and drive sales.
The whole site is SEO and mobile friendly with reasonable operational website speeds. Huge potential to improve SEO and rank higher on Bing and Google.
Use optinmonster for email pop-ups to create a email marketing list. Fully integrated with Klaviyo to create email flows and campaigns. Many email templates and running email flows sending to new and/or engaged email subscribers to help drive sales. Currently there are 123 subsrcribed members to the Newsletter.
Abandoned cart recovery email integrated with Klaviyo so anyone who has abandoned their cart during the check out process will receive an email about their cart. This email is sent 1 hour after they have abandoned cart and two more over the next 3 days automatically. On average 10-15% of sales would have been lost if abandoned cart recovery emails were not sent.
70% of traffic from Google adwords PPC advertising and 10% through Facebook Ads. There are social media pages (instagram, facebook, pinterest, twitter, and google +) set up and associated with the online store. Integrated with Google Analytics with 3 months of user data and Facebook pixels (easily installed).
All products have been well organised and classified into collections to easily search, navigate and shop in the online store.
The website has a secure checkout process and customers have the option to pay with paypal, credit and debit card. There are numerous other payment methods shopify provides such as Amazon pay, bitcoin, and bank transfer.
How much profit per product?
The average order value is $24 with average profit of $15-20 per item. All products are shipped for free with the average cost of an item of $3 with $2 shipping, thus $5 total cost per item. All sales are from the UK where the typical shipping time takes from 5-10 days.
Who is your supplier?
Shopify makes it easy to issue partial or full refunds via Shopify & Paypal payments. All suppliers are based in China through Aliexpressed and shipped with ePacket. Most suppliers usually have a 30 day refund policy and products are sent to you first and then to the supplier.
What is required to keep the business operational?
Make sure all orders are processed, paid, fullfilled, and synced with shopify, oberlo, and aliexpress.
Reply to customer queries and concerns through email, facebook, and telephone.
Take care of any refunds and returns.
Driving traffic and fine tuning ads (split testing) through Facebook, Bing, and Google Adwords. Improving SEO and producing backlinks.
Improving social media presence on pinterest, instagram, facebook, google +, and twitter.
Email marketing: Increasing email subscribers with leads, creating & fine tuning (split testing) email campaigns and flows.
Creating sales and promotions in store.
Analyzing data generated from Google Analytics.
Why are you selling the business?
I am selling the business because I am running another online store simultaneously which is becoming too time consuming and cannot currently afford to run two shops at the same time. This makes me a bit sad as a lot of blood, sweat, and tears has gone into making herofidgetspinners.com work. However, it has been a great learning curve. I believe herofidgetspinners.com has a lot of great potential that is ready to be tapped into.
It's set up well and is perfect for anyone who does not have the time or expertise to build a online dropshipping store from scratch. If you are looking to travel earn passive income, and want to work the 4 hour work week the Tim Ferriss way this could be your break!
How does the business generate revenue?
The business generates revenue mainly from paid advertising with Google Adwords, Bing, and Facebook. Most of my time has been spent on Google Adwords to drive traffic and sales. This is where most of the online store's revenue comes from.
Some revenue is made from retargetting efforts through Facebook with the Shopify Retarget App.
At the moment the business is not creating any profit however, it is currently almost breaking even and on the verge of being a profitable online business. It just needs the right marketing strategy.
Are there any expenses for the business? If so, what are they?
Expenses on the business include:
Driving traffic (paid online advertising)
Shopify subscriptions and apps
Cost of products on Aliexpress
Other apps (Optinmonster, Kalviyo, G Suite)
Stripe and Paypal Fees
What marketing initiatives have been used for this business?
Google & Bing SEO
Social media ( Twitter, Pinterest, Instagram, Google +)
Data driven approaches using Google Analytics
How can the future owner improve the business?
The business operates (dropshipping, order processessing, dealing with customers, etc) great and may only need minor tweeks. The website is aesthetically pleasing and made around the image of the brand. It is geared to drive conversions and show case a wide range of products. However, online digital marketing is a large area that needs work on. This is where most of the store's potential lies. If you are a experienced digital marketer or motivated to learn this could be a good opportunity.
Areas of Improvement:
Search Engine Optimization on Bing and Google to rank higher on search engines.
Possibly starting up a YouTube Channel to promote herofidgetspinners.com. Do your own reviews or promotional videos of the products themselves that can be viewed on the product pages. Send fidget spinners to influencers on Instagram and Youtube to review or use and drive traffic to the store.
Have a bigger social media presence on Facebook, Twitter, Pinterest, Instagram, and Google + and get more likes, shares, follows, and reposts to increase brand awareness and loyal customer following. This will also, help rank higher on search engines.
Further split testing and analyzing Google Analytics & Adwords, Facebook Ads & insights, email flows & campaigns, email lead pop ups, and landing page.
Using and adding to the blog content to improve backlinks to herofidgetspinners.com, social media posts, and educating potential customers on the products to help drive sales.
When can you contact me and what happens after you have purchased the website?
I will normally respond to you within 3 hours of purchasing the website via Escrow and will work closely with you regarding the transfer of the domain to your account, getting everything set up in your name with shopify apps and accounts, etc within 24 hours.
Contact me anytime by clicking on the 'Contact Seller' on the right side of the page under my portfolio information and I will try my best to contact you as soon as I can.
Please feel free to shoot me your offer and I will consider it and get back to you. The listing can be sold at any given time.
Thanks for taking the time to read through the listing.
Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.