Hide & cheek is an apparel company focused on sustainable materials that are healthy for your skin. Our core materials is called SeaCell- a seaweed based fiber that is naturally moisture wicking, never see-through, luxuriously thick and skin loving. SeaCell™ material that contains certified organic Icelandic seaweed. Seaweed is known for its anti-inflammatory, anti-oxidative, and skin protecting and caring effects.
Our products are designed and made in the USA. We sell bralettes, undies, and leggings- all products that hug your skin close and make you feel protected!
Check out some quotes from our customer:
"I love these yoga pants! They are super comfortable and flattering... the fabric is breathable and soft so they're perfect for working out and also thick enough for just wearing out!"
"This is my new favorite thing. It feels like a warm, comforting hug all day long! It holds me in without feeling constricting and the seamless line under the arm and around the chest is so comfortable!"
Financials and traffic
We have only focused on marketing to our community. Sales will reflect this. We did not get to the point of large scale marketing but the industry is ripe for this. We are selling the company because we have been pulled in other directions.
2017 sales were low as we closed down our operations
Total sales since launch were roughly $15,000 with 0 marketing and very few trunk shows.
Average overall profit margin
Average number of sales/month
Value of inventory
Total revenue for last 12 months
Total traffic for last 12 months
Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.
We are able to supply additional inventory at request upon takeover.
The industry is ripe for these materials. The styles are very well researched and on trend. Patterns for all products will be included in the sale as well as contacts within our full material supply chain.
Women want intimates that are breathable, soft, and comfortable. We discovered this material and were so inspired after sewing garments for ourselves, that we launched the brand.
Sale of this store will also come with all brand assets:
- Brand standards document containing including mission statement, target
customer, photo style, brand voice and authenticity, and messaging
How can the future owner improve the business?
With a little bit of online marketing, the brand is sure to take off.
Other improvements could be new lace and trim releases each month.
What work have you put into the store?
We designed and wrote all the copy for our site ourselves. We also stages all photoshoots and took all garment photography with professional, studio lighting.
About the seller
Created this store about 2 years ago
My sister and I began the company in 2014 in effort to bring healthy, sustainable materials to your undies drawer. Less than a year later we added our exceedingly popular women's leggings made from another remarkable fabric containing certified organic seaweed. As we continue to grow our company we remain committed to a few things we were taught growing up- protect people, the planet, and each other.