homealley.us

Selling price

$25,000 USD

Store owner

MZ

Masha Z.

Store created 11 months ago

Featured in: Business and Franchises under $50,000, Established stores, Home and furniture, Business and Franchises under $50,000, Established stores, Business and Franchises under $50,000, Established stores

Home Alley

We decided to sell this store as our other business venture now requires much more attention.

We spent A LOT of time of everything "e-commerce" for this store. It is focused on one niche and, therefore, is very easy to promote across all channels - Google, social media, etc.

The store is using a premium theme. It has unique logo and various promotional materials (including the ones for various holidays and events). All of these could be included into the sale - vector graphics, as well as raster.

Currently, the store has 14 suppliers on board and almost 500 skus with UNIQUE product descriptions uploaded. The store focuses on high-priced items, but if you'd like to add more of a lower priced items, you may even get them from existing suppliers or add more suppliers with cheaper items.

All but one supplier have MAP policies, which will ensure that you are taken care of by your suppliers if you maintain good business relationships with them. All suppliers have warehouses in the US and the store was selling to the US customers only. However, one of the suppliers is in Canada and others are willing to ship to Canada and World-wide as well. So, if you wish to expand the business and promote globally, you could start doing it immediately.

The store is active on Facebook, Instagram, Pinterest, Twitter, and Reddit. Recently, Pinterest visitors have become very active and the traffic from it keeps increasing, which gives you more of organic sales as well. Reddit referral traffic is also quite constant and brings visitors regularly.

A lot of traffic comes either organically or through Social Media (35-50 organic visits daily).

The store had, roughly, 3-4 blogs a month published and shared on various social media and social networking websites, which increased its backlinking and organic traffic.

All product descriptions, as well as blog posts are optimized for search engines (SEO-friendly).

One of the suppliers is unique for the store - no other dropship or online stores sell their products.

All but one sales that were made this year are organic - $22K. Gross margins per sale vary from 35% to 55% depending on supplier. Average sale amount is $1000.

The store continuously changes its coupons and discounts offerings, which makes returning customers come back even more often.

Recently the store announced a new, Affiliate program. The program was not only announced on the store front, but also added to a few affiliate directories and promoted on forums.

You may easily take this store to the next level if you'd run Google Ads continuously. The store is already approved for Google Merchant Promotions, so all you need is to set them up and run.

If you'd decide not to do anything with this store, our SEO efforts will still make you money as more and more organic visitors now come to the website and purchase listed products. So, all you need to do is to pay Shopify (and only a couple of apps) fees to keep the store live.

If you will purchase the store before the upcoming holidays (Black Friday & Xmas), you will take advantage of the busiest time of the year for any e-commerce store.

Since we are very familiar with this store, the niche, the products, and e-commerce overall, as an added bonus, we could offer our team's services to continue supporting the store, if required. We could help you with everything you need related to this store - product uploads, blog writing, Google Ads, regular website maintenance.

Revenue

Total revenue for last 11 months

$20,500.00 USD

Traffic

Total traffic for last 11 months

22,521 Sessions

Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.

Store images

Baked in Shopify features

Beautiful, responsive theme

Your store comes with a pre-installed, professional theme. Make edits to colors, layout and more.

Sell on channels

Shopify connects with all major social media channels so you can sell to more customers.

Secure hosting

Pages, credit cards, and transactions are protected by the same level of security used by banks.

Access to hundreds of apps

Apps and plugins to grow your business and improve your store marketing, sales, and social media strategy.

Easily accept payments

From Bitcoin to PayPal, accept any form of payment with a seamless checkout experience.

Run your store on the go

Run your entire business from your phone. Access analytics, reports, fulfill orders and more.

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