This is an actively running Dropshipping Store, we sell high-quality sewing supplies to Millions of Sewing/Craft Enthusiasts. Most of the products listed in the store are Unique and High Selling Items. Our Audience loves the sewing tools which could make their life easy by providing different products which could get their task done in short time.
We work with Number of Vendors Both On AliExpress and Private Fulfilment Companies.
Most of the items listed in our store are shipped via e-packet. We provide a tracking number to our buyers so that they can track their orders Easily.
Profit margins between 25-30%
I currently Spend around 2-3hrs a day on this store.
Most of the operations are Automated.
There is a dedicated support chat bot installed on our store with predefined answers and faqs. It also helps me collect the emails of my store visitors. The order fulfillment is automated via shopify plugin Oberlo. I have Pre-defined customer Support Templates so it doesn’t takes much time in Managing Customer Support.
Included in the sale of the business
Transfer of all ownership elements of ilovequiltingstore.com which includes
Shopify store, theme and drop shipping plugin
An email list with more than 6000 Highly Active Buyers and Repeat Customers.
A seasoned Facebook Pixel
A Facebook page with more than 16k Active Followers
My Email Templates which has got me an Extra $10k via Email Marketing.
I am willing to guide the buyer for 30 Days after the purchase of this store.
1) Payment Gateway: Since I am operating from India I was not able to use Shopify's Payment gateway, Stripe. I was just using Paypal and 2checkout as my major payment options. Adding more Payment Gateways could increase the Conversion rates.
2) Product Warehousing: This could decrease the shipping time and increase the number of sales.
3) Pinterest Advertising: Pinterest is a very big market for this niche.
Facebook and Google customer match: Upload email list to find look-a-like audience
4) Competition Research: Look at competitor referral sources using SEMrush and approach them to advertise
5) Google CONTENT NETWORK PLACEMENT CAMPAIGN: Create an AdWords campaign (content campaign) that targets ONLY sites where competitors are getting conversions.
6) Email Marketing: Email campaigns to existing customers.
7) Facebook Marketing: Direct Mail campaign to existing customers and visitors
The business could use fresher listed items to attract a new audience. Blog posts can be written to increase organic search traffic even more. SEO Backlinks have not yet been developed and that could prove to be very profitable in the long run once that's done.
I am an E-commerce entrepreneur with multiple stores, I build this store from scratch. Got some custome changes done in the theme. We have build a strong bond with our customers. Due to our proactive customer support we have a decent rate of repeat buyers.
I have negotiated with each vendor-specific quality and guaranteed fast shipment. Most are able to dispatch within 12-24 hours which is important for fast delivery to customers all over the world. Most Suppliers could only guarantee dispatch within 7 days. We have spent the time interviewing 100's of suppliers and found those with the best business practices, quality, pricing, and performance. Suppliers are paid during order processing via Aliexpress.
Average lead time from customer purchase to the arrival of stock is 4-6 Weeks
ilovequiltingstore uses mainly Facebook and Instagram advertising to gain visitors and customers.
Facebook Pixel is properly installed inside the ilovequiltingstore.com' e-commerce, meaning that the website learns by itself who is more likely to buy and who is not.
This information is gained with the experience the website has, so, the more users, the better.
Facebook advertising can optimize itself using data gained from the Facebook Pixel, so it shows ilovequiltingstore's advertisement to people that are more likely to buy. That means that advertising performance gets better over time - and it really does, as you can see from the profit VS expenses graph. The Look Alike Audience works like a charm for us due to our seasoned pixel.
We also set up a retargeting campaign to win back customers who already visited the website but didn't eventually buy. Conversion cost on retargeting campaigns is a lot lower than the original one.
ilovequiltingstore also tries to win back customers using email marketing: when a customer doesn't complete his/her purchase, he receives three emails:
The first email is sent 10 minutes after the abandoned checkout. That might be useful in case of issues with the credit card.
A second email is sent the day after the abandoned checkout, to remind the customer what he was about to buy. Maybe he had time to charge his/her debit card or the PayPal account.
A last email is sent three days after the abandoned checkout. This email comes with a 15% discount, to give the user a great chance to save some money by purchasing their favourite items.
The Conversion Funnel- We put a lot of work in the conversion funnel of I love quilting store. By that, we mean that we want to optimize the purchasers/visitors rate as much as possible.
ilovequiltingstore uses some tricks to improve the conversion rate, such as:
Security badges at the bottom to make the user feel safe buying
Accepting PayPal is a huge trust point
Limited time offers: some products have limited time discounts. We state that clearly to create a sense of urgency to the user.
Cross-sell offers are available on almost every page of the website
A special cross-sell offer is available in the cart page, to increase the average order price
Real time purchase notifications are shown to all connected users to let them know that other people are buying
Free shipping is available to most orders, but a faster option is also available for USA and EU countries.
Display currency is automatically adjusted to the right one: while an EU user will see EUR, a USA user will see USD and a Canadian user CAD. That's very important for international retailers.
Built-in order tracking