imperialcases.com

Selling price

$1,200 USD

Store owner

KM

Kevin M.

Store created 5 months ago

Featured in: Starter stores

Imperial Cases

Summary

  • Company sells iPhone cases through Printful plugin
  • Google Analytics and AdWords are setup properly
  • Site needs SEO optimization to reach full potential

Positives - Generated 1,525 clicks on 228K impressions that resulted in 1,665 sessions in Google Analytics in April 2017 - Google Analytics and AdWords are setup properly (includes conversion tracking) - Fulfillment by Printful is setup properly and is excellent

Negatives - Site needs SEO optimization to reach full potential - Printful fulfillment is high quality and easy but at a high cost; margins will be low but can be compensated for with high volume from AdWords traffic - High bounce rate at 91% and short average session duration of 30 seconds; both can be significantly improved

Background - Started site as a side project as I felt it would be an interesting challenge - Made one sale that generated $30 in revenue

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