Imperial COLT was started by myself as a clothing brand to shake up the equestrian clothing market. It provides trendy everyday wear to all equestrians whether they are at the stables with the horses or out for the day with friends. All your usual equestrian clothing is either bright pink and sparkly for kids, stuck in the dark ages or extremely expensive. I had a vision of starting something reasonable priced and fashion forward, that can be worn by everyone for every occasion. Included in the sale of Imperial COLT is all inventory, facebook account, instagram account (which combined have a following of 20,000 people!) All domains, online accounts and passwords as well as our sponsored rider who blogs for us monthly. We have placed numerous marketing campaigns on facebook and instagram that always get a great response, we also have brilliant social media influencers with large followings. We also send out email campaigns when we have news, offers or discounts and those reach a total audience of 393 people. We have a good rate of retuning customers that have all been extremely happy with their purchases. I am selling the business partly for personal reasons and partly due to the fact I feel I cannot take it to the next level that it is crying out for. As a twenty something with no business or fashion qualifications or training, I feel that I don't have the knowledge, funds or understanding that it needs without feeling completely overwhelmed!
Financials and traffic
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