This store is well-customised, has already a great diversity of products, is equiped with McAfee Secure for the transactions, is convenient for new entrepreneurs and at the same time, many things can be improved that is letting the possibility to the buyer to make its own mark.
How can the future owner improve the business?
He can add more products to the existing categories, create a new segment bound to the field of relaxation/mediation such as perfumed candle for instance, change the theme if he wants...
What work have you put into the store?
A study market to find the segment on which I would positioned my store. I used Facebook ad to make some tests ($10 each) and to see the potential audience of my offer. When my market found, I spent many hours of work to set up the website, then some fiverr services to help me setting up the theme. I also spent many hours of research on Aliexpress to select the best products, I also wrote a description for each product and added several images for each. That's the order process : when a customer makes an order on Incienso Metis, I order the same product on AliExpress, with a note for them not to put the receipt inside the packet, and provide to AliExpress the address of my buyer so he receives it directly. No stock.