Indian River Imports takes its brand and name from the Space Coast of Florida. As such, you will see a lot of coastal themed products focusing on yoha, healthy lifestyles and anything associated with a beach lifestyle. Still, we also focus on craft drinks and bar accessories. There is an obvious trend towards classic cocktails (e.g., old-fashions, Manhattan's, etc.) and those items have a huge potential for anyone with the time to dedicate to this shop. The domain alone is very valuable as the Space Coast of Florida is booming right now.
We only had one month where we could dedicate ANY time to this store and made a sale. We never ran ads or even had time to push the site. The brand image of this store can translate across any region in the US or beyond. Everyone loves the beach!
How can the future owner improve the business?
Dedicate yourself to the blog and promote the beach lifestyle. We could have made this a success had we not taken on too many other projects. Also, don't focus only on beach areas to promote the page. We tried to only reach beach communities which was a mistake. The market for a business like this is really anyone that wants a "taste" of the beach lifestyle.
What work have you put into the store?
We put a lot of time in building the store and getting a nice "look" but not enough into the actual maintenance and marketing of the brand.
I work as a marketing manager and live near the coast. This site was to be a business for my wife to be able to stay home and earn money. However, she ended up not having the time needed to run this business.