Inkscribed offers a carefully selected number of unique stationery items such as fountain pens, quill pen gift sets, notebooks, and more. This business was founded to bring back the joy of writing, and its customers are passionate and rave over new products. With a major focus on branding a quality store that speaks to the hearts of the inner writer in so many, Inkscribed can be scaled to include audiences interested in other art forms. The store was launched in July, 2017 and operated until mid-August, when the store owner's personal situation called for a step back. All revenue was earned during this time period through a small digital marketing budget and over 100 orders with positive feedback. A strong response from the target audience and a sizable e-mail list will help jump start a new store owner quickly. With tons of room to grow through the addition of new products and marketing efforts, Inkscribed can be taken to the top!
Financials and traffic
Total revenue for last 9 months
Total traffic for last 9 months
Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.
Tapping into the heart of a favorite pastime, Inkscribed has tremendous room to grow by bringing in new products. Marketing is simple, and the target audience always responds positively. Current products have excellent distributors behind them, who have always been a pleasure to work with. This niche possesses a fantastic opportunity to upsell all customers, as many products fit right into that perfect price range where there are no second thoughts. Visually pleasing items with fun names and descriptions to excite the customer make this easy.
How can the future owner improve the business?
Expanding the current inventory selection to open up even more of the market will be a simple task. This business has been targeting mid-range products, but has a strong potential to be seen as a top quality store in which its customers would pay large prices. Branding has been a focus, and with some additional efforts, can take it over the top. Simply offering free shipping can motivate buyers to add multiple products to their order, thus establishing a streamlined upsell process.
What work have you put into the store?
A major focus has been on branding the store as a high quality option for writing enthusiasts. Bringing in notebooks was a huge success and increase the average order size substantially. Many Shopify apps have been installed to help with the customer experience as well as the store owner's experience. Social media channels have been established to help create a community related to the store in an effort to increase return customers. The website has been designed to be visually appealing, with large, detailed images and carefully thought out product names and descriptions that make for a fun environment as well as convey the quality of products while establishing trust.
About the seller
Created this store 9 months ago
I am an active duty military member who has been placing efforts in establishing additional income as I plan to transition out of the service. This is my first store and I was very excited about it, especially after it success during the first month of operations. However, my military duties caused me to have to take a step back and I have not been able to give it the time and attention to maintain regular operations. I am hoping to sell to someone who can appreciate the niche and bring it to the level of success I know it can have!