I created that store a few months ago and put a lot of work into it to set everything up. By the time it was finished, I found an amazing job that grabs my whole attention now.
The shop focuses on German-speaking Countries, but it would be really easy to reorientate it to an English crowd.
The system is proven. Sell topic-related jewelry with the background of an included charity-donation. There are a lot of different stores that follow that system. This one would have been the first Elefant-related in German.
There is also an G-Mail-Account, a mailchimp-account and a .com-Domain included.