Selling price

$384,750 USD

Store owner



Store created over 4 years ago

Featured in: Sports and recreation

JitsShop.com - Own a Major Piece of the Jiu-Jitsu Industry

Jits is one of the premier brands in the world of Jiu-Jitsu.

Established in 2010, Jits has steadily grown over the past 7 years into a mainstay of jiu-jitsu media, a trusted online retailer and a successful gear & fashion brand.

In April of 2013, we launched JitsShop.com to complement Jits Magazine and JitsTV, offering only magazines for sale. Then in early 2016, we decided to build JitsShop out, and take it to the next level, developing it into a well-optimized e-commerce presence with countless jiu-jitsu-related products and a ton of growth potential.

Our shop is on a satisfying growth trajectory, with 1180% shop sales growth over the last 12 months, but our real value lies in our brand equity and in our reach.

The Numbers Tell the Story

  • 136K Instagram followers (plus 15K more followers on our secondary account)
  • 158K Facebook fans
  • 5.7M YouTube views, 45K YouTube subscribers
  • 10K email newsletter subscribers
  • 25 quarterly print magazine issues
  • Shop traffic: 113K sessions in the last 12 months
  • Shop revenues: 270% shop sales growth over the last 12 months
  • 7 years in business
  • 4 years on Shopify (building search engine history)
  • 80% of shop orders are from US customers
  • 27% of shop customers order multiple times
  • 200+ products available on shop, new releases daily or weekly
  • 100+ blog articles
  • 260+ instructional videos and films
  • 27 related domains owned and pointing
  • Registered Jits trademarks in 6 countries for 8 major product categories

Why are we Listing on Shopify Exchange?

Our team also runs two other (larger and more involved) Shopify stores simultaneously, and we intend to focus our efforts and our investment on them, so we've decided to list JitsShop (along with Jits Inc. and all connected assets) for sale here on Shopify Exchange. We will be open to making a deal with a caring prospect that shares our love for all things jiu-jitsu, who will be able to bring to the table a combination of brand vision, e-commerce experience and an understanding of the jiu-jitsu industry.

We will of course teach you the ins, the outs and every detail of the business during the transition process, and we will make sure that you are well-prepared and well-equipped to manage and grow the business to the next level. We will also make ourselves available to you for continuous weekly support and consultations for a 12-month period.

There is a TON of further optimization to do on JitsShop.com, and it's important to note that we've NEVER done any formal SEO. We also have a giant list of products yet to be developed / released, so you'll be set for a long time to come.

This could be your chance to own a major piece of the jiu-jitsu industry. Feel free to get in touch with us, and we will provide you with a business summary outlining all of our company activities, assets and performance.

  • N.B. The figures below reflect the performance of the online store portion of the business ONLY, and do not include advertising and sponsorship revenues. That being said, please note that this listing is for the entire company, Jits Inc., including the JitsShop.com Shopify store, Jits Magazine, JitsTV, all social media accounts, all content and media, all related domains, all registered trademarks, all company assets and goods inventory. Please consider the revenue and traffic figures below taking into account that those are indicative of only a small part of the overall value of what we are listing.


Total revenue for last 12 months

$77,973.00 USD


Total traffic for last 12 months

113,499 Sessions

Revenue and traffic data is calculated using the data available to Shopify

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