The store is in the Toy domain. The focus of the stores are on the big toys for the backyard. Parents are very excited to buy the toys for their kids for birthday and Christmas presents. Big growth potential for the niche as parents are very concerned about their kids' activities in the electronic ages. There are a lot of potentials to expand the product lines with more suppliers.
This store has been operated as dropshipping store. When there is order, the order will be forwarded to Suppliers. All the suppliers are US based or has warehouse in US. They drop ship directly to customers.
The average orders are $400 to $500. Most of the traffic comes from Google Shopping. Facebook and Pinterest has been set up for the store. Blog is set up with weekly post. Automated emails are set up for abandoned cart.
** Traffic: Google Shopping Ads, Bing Shopping Ads
** Suppliers: 8 Suppliers
** Average Order Value: $450
** Social Medial Channel: Facebook, Pinterest
** Facebook Followers: 148
** Email List: 200 Subscribers
** About 400 Products Uploaded (include some accessories)
** Gross Profits (Sales – COGS – Delivery): $7935.34
Room for Improvement
** PPC can be optimized if you are good at it. The advertising expenses can be greatly reduced.
** The store has a lot of potential to increase the number of suppliers. This can increase the product types as well.
** The site needs someone with the knowledge of ecommerce/marketing and the resources to take it to the next level.
Reason for selling:
** I have changes in commitment and priorities. I have been neglecting the store since July. I stopped all the channels and ads recently.
** I will be available during the transfer of the store to answer questions through emails.