Plenty of trends emerged during resort season, from paper-bag waists to polka dots, but none so dominant as the jumpsuit. Nearly every designer — regardless of aesthetic, or how much his or her clothes typically cost — presented a version.
That’s because the jumpsuit phenomenon has as much to do with customer demand as it does with what a designer was “feeling” this season. Global Google searches for “jumpsuits” have risen steadily over the past three years, with a peak at the beginning of each summer.
Since January 2014, online shopping community Wanelo says that users have searched for jumpsuits about 7,400 times each month, and 400 times each day, on its mobile app. (Wanelo’s traffic is 85 percent mobile.) More than 87,000 products appear in search results for jumpsuits. The romper — a short-leg version of a jumpsuit — is even more popular, averaging 88,700 searches per month and 2,200 per day through the mobile app.
The jumpsuit & romper niche is a great way to get into the fashion industry. You’ll also find that there’s a lot of room for growth as your business expands. It’s a great business to start up if you’re passionate about style, fashion, clothing or all three.
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