We opened this store to test the marketing competition in Bulgaria. The main products sold on the store is led light up shoes. It proved profitable because of the low CPC in Bulgaria for PPC, which is the main channel we used for generating the traffic and sales.
The business operates on a dropshipping model and already has an established customer base of satisfied customers. It ranks well for SEO. The reason for the recent decline in traffic overall is that we paused PPC ads because we shifted focus to our bigger stores. The market is significantly bigger than the traffic we got because the only marketing avenue pursued was PPC. There is an opportunity for paid FB traffic, as well as email marketing. SEO is also a huge opportunity because of the comparatively low competition in Bulgaria.
This is a store with a solid basis and can further be developed to grow. It comes with the full sales process set up, and with Google Analytics, Google AdWords, and FB accounts.
Don't hesitate to reach out to us for any further questions.
Revenue and traffic data is calculated using the data available to Shopify