$6,999 USD

LIBERTY

www.libertymfgco.com

Appears in Home and furniture , California, Business and Franchises under $10,000, United States, Long Beach

General description

We started Liberty Mfg Co as a way to sell the couches we manufacture directly to consumers. Our family has been manufacturing couches for the last 70 years right in Los Angeles. Our wholesale customers have included some of the biggest names in furniture like Pottery Barn, Restoration Hardware, Crate and Barrel and more. Our goal with Liberty was to create a retailer that could sell these high quality sofas without the big retail store price tag. Our other angles were that our couches are made from sustainable materials, and everything is made in Los Angeles USA. We've been running the business without too much effort or investment for the last 3 years.

The business is run essentially on a drop-ship model. Where customers place an order, and the PO is sent directly to the manufacturer who takes care of fulfillment. This makes daily management hours of the business relatively low.

We are selling because the wholesale manufacturer, which is their primary business, has stopped couch production. The reason is to free up production capacity to meet increased demand for their non-couch products. The new direction for the manufacturing side led the owners to determine that they don't have the time to commit to growing the Liberty store and brand.

The sale includes the site/store, domains, social media accounts, customer reviews, and all the professional photography that went into it.

Financials and traffic

Average profit/month

$1,000 USD

Average overall profit margin

50%

Average number of sales/month

2

Total revenue for last 12 months

$8,341.00 USD

Total traffic for last 12 months

4,850 Sessions

Revenue and traffic data from this graph is verified by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn more

Business Expenses

Expense item

Cost

Shopify plan

$150.00/month

Domain

$1.00/month

Sales and marketing

Marketing strategies

Facebook ads

Instagram ads

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

libertymfgco

Instagram

libertmfgco

Twitter

libertymfgco

Newsletter list

2,500 subscribers

Social media followers

5,000 people

Features

Theme

Startup – $180 value

Products

33 products

Advertising

Google Analytics Facebook Pixel

Apps

A06a73791138d8d7f2ef1d0d2c918e64

MailChimp for Shopify

86ba59615730a0f83ddd94b8d96d470c

Order Printer

+ 7 more...

Q & A

Why should someone buy this store?

To make money. Current owners averaged just over $2k per month in sales for the past 4 years with very little attention or marketing. The storefront theme look and feel has been upgraded and improved through multiple iterations. The site is designed to be clean, professional, modern, and functional. Includes professional photography and design work. Customer reviews and feedback are extremely positive and multiple sales have been through referrals. The store includes the social media accounts (fb and instagram), customer reviews, and domain names.

How can the future owner improve the business?

Future owners can improve business by identifying a new manufacturer, and by focusing efforts on marketing and brand awareness. Current owners know next to nothing about marketing and advertising.

What work have you put into the store?

professional photography, all copywriting, site design, blog posts, instagram/facebook accounts

How many hours does it take to run this business per week?

5 hours

$6,999 USD

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