$17,090 USD

Featured in: Health and beauty , Alabama, Business and Franchises under $20,000

LifeBox Nutrition

www.lifebox.diet

Features

Products

13 products

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Apps

A06a73791138d8d7f2ef1d0d2c918e64 MailChimp for Shopify

+ 9 more...

Social Media

Facebook

shoplifebox

Instagram

shoplifebox

Twitter

shoplifebox

Newsletter list

1,469 subscribers

Social media followers

1,081 people

Revenue

Total revenue for last 12 months

$730.00 USD

Traffic

Total traffic for last 12 months

65,635 Sessions

Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.

Description

Lifebox was was started by 2 health nuts that found this thing called a Fasting Mimicking Diet. At the time it wasn't available to the public outside of a physicians office so we put one together, order some supplies, put up a shopify store and went to market. It's essentially a 5 day meal plan for extreme calorie restriction (725 cals per day).

Fasting mimicking is an incredible health hack, but not such a great product to sell. It’s difficult to do (requires fortitude). It also doesn’t have much recognition, so you’re left with the difficult task of educating your target market before selling to them. It’s also fairly difficult to assemble all the pieces and the margins are low. And, as always when food is involved, people are picky so we got a lot of special requests to exchange items.

On the brighter side, once we were operating we began getting requests for products that could help other areas of health, like sleep, stress, eye strain, skin health, etc.

We started doing some researched and concluded that there isn't an eCommerce store, or any store, that where someone could go to find cool, healthy lifestyle products. The vast majority of businesses in this space focus on diet or fitness, so we decided to fill the void and curate products for the lifestyle segment of health (Similar to what huckberry.com has done for outdoor gear).

So why are we selling?

For multiple reasons. The first is that the founders are separated geographically, making it difficult to run a business. One of us is currently living in Slovakia.

Another is that we bootstrapped and didn't see the opportunity for the pivot to lifestyle products until to late - although we did go ahead and redesign the website to reflect the pivot.

Lastly, both the founders are working full time jobs at other startups and don't have the time to dedicate to this to grow it properly.

We have primarily used Facebook and Instagram for our social media (numbers are below), but haven't been good at converting from them. However, that was before we added the new products . . .

The domain is hosted under GoDaddy and just renewed this month for another two years.

The business is set up through G Suite, analytics are through GA.

Email through Mailchimp. We still get between 5 and 10 contact inquiries per week.

Circling back for a minute, for the most recent site redesign we partnered with a company called Wolfpoint Agency that specializes in eCommerce design and CRO. They are certified ShopifyPlus. I have nothing but great things to say about them - they’re work consistently exceeds expectations, their design is beautiful, they communicate very well and are just an all around pleasure to work with.

We ship the inventory ourselves, without a drop-shipper. We set up this way to save money until volume grew enough. Our supplier relationships are all direct, currently we have wholesale agreements with MiiR, Swannies, and UVO - we'd be more than happy to turn over the account info here.

We have a 38% margin on the MiiR Cups, 30% on Swannies, and 50% on UVO. Retail margins are great.

We're sad to be selling this opportunity to create a store that helps people find cool products to improve their health - specifically focusing on lifestyle, outside of diet and nutrition - but feel confident that someone can pick this up and make it great!

Why should someone buy this store?

We have excellent demographics - health conscious individuals between the ages of 30 and 40, primarily. Again there is a huge opportunity in the health space to sell healthy lifestyle products. It’s also a wonderful space for partnering with bloggers and other brands to gain exposure. And, being a curator (if you decide to stick with that model) there is an endless supply of amazing new products to sell!

How can the future owner improve the business?

Marketing automation would be a plus. We’d also recommend adding some additional forms of customer service, chat perhaps. For the reasons mentioned above I’d move away from the Fasting Mimicking plans. I’d also focus on driving traffic to the home page, which is now the main shop page. Early on we drove traffic through the blog, but then struggled to move that traffic over to the store - this was partly because we had a disparity between the demographics of our blog readers and the demo’s of our fasting mimicking plan purchasers. We also had a different, crappier store page then. I’d also consider emphasizing video - it’s vital to businesses these days and is something we neglected. Checkout flow could also use some help - adding information to overcome doubts and fears (a progress bar, other checkout options like amazon or paypal, etc)

What work have you put into the store?

We had automated much of the marketing: welcome campaigns, abandoned cart, reengagement, cross promotion, etc. We also built a nice blog archive around the health genre that gets great engagement. Most of our traffic comes from Quora. We’ve done a lot of SEO work and the agency we worked with (Wolfpoint) did extensive CRO analysis. We’d be happy to connect you with them to get you that info if desired.

$17,090 USD

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