I have 3 shopify stores and I'm selling 2 of them. I got a bit overwhelmed and I want to just focus on one store. The other one for sale is a coconut oil face cream, it's called islandsharvest.com.
Lobby is a store with a well recognized name. We were a brick and mortar in the lab in costa mesa, Ca for 5 years. The last year we have been in Santa Ana. I don't have time to manage a brick and mortar and online did so much better so we decided to just focus on that. We have a good reputation with brands so its easy for you to continue to get accounts. We used to stock brands like lovers and friends, UNIF, wildfox, drifter, knomadik, for love and lemons. Those brands are very hard to get if you are only and online store. We've been buying from them for so long so even if you only do the online store now, you can still buy from them. The store is set up now as drop shipping only through oberlo. You can fulfill an order in 1 minute. I'd prefer doing that over buying a bunch of stock but I think if you buy a few things from name brands it makes the whole store look more expensive and you can mark up the stuff coming from China a lot more. The suppliers I have linked right now are good consistent suppliers. With the sale you get a lot of content on the website that is original from our photoshoots or on the instagram. I can send you more photos. We work with influencers a lot, it's helpful to have an instagram so they just come to you. We won best boutique in OC a few times. Items are marked up on a sliding scale but everything is marked up 2.3 times.
Also can sell seperately:
$20 email list with 2k names on it of people that have shopped with us
$20 Facebook fan page and Facebook ad account that has a seasoned pixel
$50 lobbyclothing.com and lobbyboutique.com that forwards to lobbyclothing.com. both registered on godaddy and email@example.com email address
$600 Instagram account with 8k real followers w high engagement