Me and my partner opened this store because both of us are passionate about Calisthenics (= training with your own bodyweight). There is a great trend coming related to this niche - streetworkout is becoming more and more popular.
The store is a dropship store - we use Printify app for t-shirts, tank tops & hoodies and we have added a few items from Aliexpress (mainly leggings and workout accessories).
The store has got a great potential as this is a fairly new niche with a very passionate audience.
We generated our sales mainly from our Instagram followers (8500+), we also have got a Facebook page with over 700 likes, however Instagram seems to be working better. We also got a partner program set up - affiliate program. We got 2 partners so far - one of them has generated a few sales for us.
The store costs us $64 per month - $29 for Shopify monthly plan + SEO App ($35/month) as we think that SEO is very important for this niche.
The store can be taken to a next level - with Facebook targeted ads and spending a bit more on Google - would bring more sales.
It would suit someone who has got great interest in workout and business minded and probably located in the US - as shipping time would take less compared to Europe.
The buyer will get full support on getting started, we can show you how the backend works and some of our strategies we used. Also including all social platforms(Instagram - 8500 followers, Facebook page 700 likes, Pinterest, Twitter & Google+ accounts) and a list of subscribers to our store (approx 80 users).
Don`t hesitate to contact us if you have any questions!