Hi I started this store after researching a targeted niche in the fashion apparel industry. Yes, I did all the boring stuff only a nerd like myself would love. It is simple, yet functional, and has all the features of a successful online store. Although, I'd love to continue and expand this channel of income, I'd like to move on to another venture. Customers are gained by paid ads via Facebook, Google, Instagram, and pinterest ads. Anybody who says different is blowing smoke up your butt, or my butt, or whoevers butt. Most importantly revenue is generated from repeated sales from past customers. Yes, this is a customer centric store business. If you love finding that particular dress or have a new product for a customer, this is your calling.
According to shopify, we are in the top 4% of stores that were started at the same time. This is due to amount of customers coming in. We have the the email list to prove it!(not included with purchase of store; although i'm not partial to selling it.)
Far from being a set and forget online store, it can be daily ritual to fulfill orders and keep up with customer questions. This store has the potential to become something Awesome! not unlike StarLord
If you're a beginner, this would be a great store to start with, with guidance. I've done a lot of legwork to buildup this store. There is a great shopify forum with knowledgeable people to help and guide you.
For the intermediate, Great you know what you're doing. I guess I would suggest a nicer theme for the store. Adding new products is a plus.
For the investor, yes if you have got a small team of virtual assistant assassins in your back room to do all your daily tasks and upkeep, this is a wise investment. Which I do not have, but I will,when I win the lottery.
Overall, this is a great website and has a lot of potential. Please email me for any serious questions you might have, and I'll do my best to answer them.