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$100,000 USD

www.modwear.co.uk - UK Based Mens Mod, Retro, Indie & Heritage Online Fashion Store

www.modwear.co.uk

Appears in Fashion and apparel , Established stores, Inventory, Business and Franchises under $100,000, United Kingdom, Manchester, eBay

General description

Established in 2012, ModWear Ltd is a multi-brand online fashion retailer specialising in men's clothing & apparel for the Mod, Indie, Retro, Heritage and Vintage fashion conscious

Assets / Benefits

Store hosted on Shopify - The world’s most scalable and robust ecommerce platform

Amazon / eBay Stores - Alternative route’s to sale (additional revenue not included in the below figures)

Brief Financials

5 years double digit YOY percentage growth

Cash Positive

All stock owned

Zero debt / loans

25% + Gross Margin YOY

Below is our Annual YOY Turnover Growth

2012-2013 = 146%

2013-2014 = 100%

2014-2015 = 34%

2015-2016 = 54%

2016-2017 = 36%

The trend is continuing for January 18 also:

Jan 2017 - Jan 2018 = 31% growth

Large Social Media Following and rapidly growing

Twitter – 19.9k

Facebook – 19.9k

Instagram – 2.7k

Excellent relationships with brands

Merc London, Ben Sherman, Tootal, Trojan, Art Gallery Clothing, Gabicci Vintage, Delicious Junction, Brutus, Viyella, Padmore & Barned, Goodwin Smith and more

Very positive site analytics year on year (2017)

Page Views 570,000 / Unique Visits 214,000

New Users 61% / Repeat Users 39%

Site Visits (up 10%) 72,500 / Visitors (up 9%) 67,000

Repeat Customer 20% / New Customers 80%

Future / Growth (more below)

Strong relationships already in place for moving forward with bringing on more brands

Opportunities to utilise everything in place to launch Womenswear

Huge options to expand rapidly growing Instagram Following and Instagram Advertising

Huge options to expand and capitalise on our Facebook Following and Facebook Advertising

Well run profitable business looking to be taken to the next level.

Financials and traffic

We have seen 5 years continuous year on year growth. Increased turnover has led to greater profit. Higher profit margins are attained during Autumn and Winter Season where we receive larger orders containing multiple products and higher ticket items such as coats. On top of this during the Autumn Winter season we see a huge rise in our Accessories section. Last year we also started to seek additional routes to market such as selling via our Amazon Shop which has significantly boosted our turnover (figures not included in the Shopify only statistics below but Amazon Shop is included in the sale) We have also found that this has generated additional revenue but has also attracted people back our site. This has been achieved by more traditional post sale methods of marketing.

Average profit/month

$1,200 USD

Average overall profit margin

25%

Average number of sales/month

100

Value of inventory

$28,000 USD

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Business Expenses

The business is run lean with very limited expenses. The stock we carry would easily fit in a spare room of a house or a garage so the storage unit is not an essential expense. We choose to take on the space for logistical reasons. Most of our advertising is Free of Charge and archived through our popular social networks and any advertising spend on Google Adwords (approx £75 per month quoted above) returns 3 x the outlay.

Currently untapped Facebook and Instagram Advertising

Expense item

Cost

Shopify plan

$79.00/month

Subscriptions (ie. Mailchimp, apps)

$6.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$100.00/month

Inventory warehouse

$155.00/month

Domain

$1.00/month

Inventory

All our inventory is stored in a purpose built secure warehouse with 24 hour access. Each item is a 100% genuine stock brand, new with tags, in original packaging and ready for dispatch.

Located in Manchester

Willing to ship inventory

Willing to transfer relationships with suppliers

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

modwearuk

Instagram

modwearuk

Pinterest

modwearuk

Twitter

modwearuk

Newsletter list

2,000 subscribers

Social media followers

43,000 people

Q & A

Why should someone buy this store?

Our store has experienced 5 years continuous growth and has become one of the most recognised brands in our marketplace. We have established great relationships with our suppliers who are some of the biggest and well-known heritage brands within our demographic. We have established a fantastic customer base which is evident by our continuously growing social media following. Our site visits continue to grow year on year as do the number of repeat customers. On top of there is many opportunities for growth we have yet to explore.

How can the future owner improve the business?

There is a huge amount of potential to grow this business. ModWear has previously been run on a part time basis. The future owner would instantly benefit from allocating additional time than was previously assigned and tapping into Facebook and Instagram Advertising ontop of expanding advertising via Google Adwords. The business will also be improved by investing in additional brands. We have continued to add new brands each year and have identified a number of brands who will help to continue to take this business forward. The current business model is perfectly placed to on-board Woman's wear something we have been asked about on many occasions. Lastly the buyer may want to use platform for launching their own clothing brand.

What work have you put into the store?

There is the day to day running of the business, this includes order processing, inventory management, marketing / customer relationship building (mainly via Social Media) and general website maintenance.

Every season we meet with our brands representatives and make investments in future seasons stock (Twice a year). We also try to grow our brand awareness by maintaining a blog and actively communicating within our networks. At present this is done by the 2 directors on a part time basis who also have permanent jobs.

$100,000 USD

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