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The site is intended to appeal to movie lovers, mainly Harry Potter, Star Wars, and Lord of the Rings. The rhino logo sets a unique mood, not directly related to movies, but to draw attention to something different from the norm. The phrase, "taking charge to bring you movie products" was formed based on the logo. Oberlo was used to input products. The store was opened because I saw no store selling movie products/ props where I am from. I figured the real fans would appreciate a site that offers some unique products related to their favorite movies. Products range from coffee mugs to t shirts and are not found in most stores so that provides an edge for the online store. I had many visitors, but most were from countries other than US and i did not ship out of the US. I don't have the time or money to spend on advertising to reach audiences, but people will definitely visit the store if they know about it. If you want to offer out of country shipping, the store would do great with minimal advertising.