Multiprops is a niche business model uniquely placed within the Australian FPV (first person view) Drone Racing community. We are based in Sydney and currently sell in Australia only (however the store can easily be moved to a new domain elsewhere).
Multiprops specialises in the sale of the best and most sought after propellers for acrobatic freestyle drones and racing drones, as well as related accessories.
Opened in 2015, we have established a strong and loyal customer base (with 32% repeat customer rate) through community engagement, paid advertisement, SEO and organic search optimisation, leveraging Facebook (our page as well as Facebook Ads), Mailchimp marketing campaigns, Google Analytics, and Google Adwords. All neatly integrated into a customised premium theme.
You will have access to all accounts and functionality including Facebook, Google Adwords, Mailchimp, and Google Analytics. A lot of work has gone into setting these tools up which helped us to drastically increase our sales and engagement.
The products we sell are low cost, high volume, high margin (35 - 50%) with an average order value of AUD $53.12.
The store can provide a prospective buyer with a steady source of passive income with little effort. I personally spend on average an hour to an hour and a half a day maintaining the store, marketing, packing and shipping.
On the other hand, if taken as a full time activity, Multiprops has enormous potential to grow into a much larger business.
The shop is easily customisable and expandable for future business.
The drone market is extremely profitable at the moment and trending. The business is ripe for expansion and a new owner may consider expanding the product offering to include major brands (such as DJI for example) as well as tapping into the more mainstream video and photography drone markets whilst continuing to levarage the same customer base (i.e. customers that are drone racing enthusiasts more often than not also own video / photography drones).
Another improvement a future owner may consider is an overhaul of the website in order to implement and maintain a better SEO strategy.
Full theme customisation, implementation of various apps for the purposes of marketing, customer retention and sales, implementation of Facebook Pixel and Google Analytics for statistical tracking, set up of successful marketing campaigns on Google Adwords, templated e-mail marketing campaigns on Mailchimp, Facebook page and Ads with over 1k subscribers, Yotpo reviews implementation. Market research and technical descriptions of products.