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Screenshot of sold business www.myespresso.co

My Espresso

www.myespresso.co

Appears in Home and furniture , Established stores, South Carolina, Business and Franchises under $5,000, United States

General description

We are in a competitive, passion niche selling high end Italian espresso machines and grinders to espresso lovers in the USA.

Starting the company in Nov 2016, and have been running it hands off.

The reason I am selling is because my physical service marketing firm needs more attention and I would rather sell this business and focus on one rather than putting half of my attention in both.

I struggled the first year getting help on advertising - I paid for a 3 month subscription to Logical Position, a google partner to shape up my spend and stop the unnecessary spend on products that were not converting.

Currently we offer discounts between 5-10% off our products by phone and email only.

Financials and traffic

Year 1 we really struggled getting a handle on our ad spend. We would pump out 1k expenses on ads because we focused on click ads, and not shopping ads. We have since switched our focused solely to running google shopping ads, and spend 400-500 per month after logical position fixed our spending.

Average profit/month

$500 USD

Average overall profit margin

15%

Average number of sales/month

7

Total revenue for last 12 months

$31,191.00 USD

Total traffic for last 12 months

11,216 Sessions

Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.

Business Expenses

Normally our ad spend ranges from 400-500 per month - focusing mainly on Google Shopping Ads

Expense item

Cost

Shopify plan

$45.00/month

Subscriptions (ie. Mailchimp, apps)

$18.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$500.00/month

Domain

$4.00/month

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

myespresso.co

Instagram

myespresso.co

Pinterest

MyEspressoCO

Twitter

My_Espresso_Co

Newsletter list

50 subscribers

Social media followers

2,000 people

Q & A

Why should someone buy this store?

Someone who would like to buy into a passion product would love this niche.

How can the future owner improve the business?

Tightening the budget on ad spend, I've got it down to $400-$500 a month is the lifeblood of the business. These products bring in great profit but if you aren't keeping it tight on the back in you will bleed out your profits. T

What work have you put into the store?

Branding, SEO, Google Ads, Creating Content and Product Pages, Collaborating and Building Relationships with Suppliers, Inventory uploaded and checked weekly.

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