My Parlor Room
I started this website in Apr 2016. The website is built in Shopify and uses a premium theme that I have customized heavily.
Over 200 orders and $64k in sales since launching.
Reason for selling:
I have over 8 websites in my portfolio and it's time to start purging. Looking to focus on my other websites that I am more passionate about.
Who Should Buy This?:
Honestly, this site is perfect for beginners or experts.
For beginners - it's a great started site that comes with over 500 products uploaded and 1000 of images uploaded. The sales process is simple, you just place orders by email or through an online portal depending on the supplier.
For Experts - this site has a ton of room for growth. I am making $400 per month simply with Google Shopping Ads and through the Houzz platform.
Opportunities to add new products, join additional marketplaces and use other means of advertising means there is a lot of room left for growth.
Shopify and Google Ads, Merchant Center, Analytics and a few other apps.
Domain Shopify website Social media accounts Relationship with suppliers - including an international supplier unique to the US market. Only myself and them sell int he US as far as I can tell. Over 200 customer emails Potential For Growth:
Pinterest - I think pinterest will be a great way to drive free/qualified traffic. I simply did not have the time or passion to build this. Again, needs a social media marketer.
FB ads - Great place to gain qualified leads
New Products - this is in the home decor niche. Good ads 1000's of more products.
I will sign an NDA or non compete if needed.
Will also provide 30 days support for handover of all docs, domain, website, etc.
Why did you lose money in the beginning?
This was my first attempt at Google Ads. And there was a huge learning curve for me. Finally got them under control in Dec 16 and started driving relevant traffic.
How is your business monetized?
eCommerce Please describe your business model
Dropshipping website in the Home Decor Niche making $400 per month profit. Unique items, great site to add to a portfolio or for a beginner. About 3-4 hours per week to manage site and fulfill orders.
Are you the original owner of the business?
Which platform does the website use?
Where is the site hosted and will this need to change after purchase?
Shopify - domain is with GoDaddy
Why are you selling the business?
To focus on other websites in my portfolio that I am more passionate about.
Can the website’s revenue be accurately tracked back to the website?
Yes, revenue can be accurately tracked back to the business.
Is the website’s revenue kept separate from other business and personal accounts?
No, the revenue is not kept separate.
If necessary, do you have tax returns available to support your revenue claims?
No, I do not have tax returns available at this time.
Are you willing to provide live revenue verification?
Yes, upon request from serious buyers and/or Flippa marketplace integrity.
What are the main expenses of the business?
Fixed costs are $34 per month for Shopify and app. Cost of products and advertising. Advertising can cost as much or as little as you'd like.
Please list all domain names you are including in the sale
MyParlorRoom.com Are you including any social media accounts in the sale?
Which accounts will you be including?
Facebook Twitter Pinterest - 1500 pins Are there any email lists included in the sale?
Yes, a customer list of 200 will be included in the sale.
What are the primary traffic sources of the site? (Choose the top 2)
Organic & Paid Search - Most traffic comes from paid advertising via google PLA's. Alternative traffic methods have not been explored in detail.
Do you use, or have you experimented with, social media marketing?
No, I have not.
Have you done any Search Engine Optimization?
No, I have not done any SEO.
Has the site ever received any search engine penalties (manual or algorithmic)?
No, to my knowledge my site has never received any search engine penalties.
Do you use, or have you experimented with direct / display advertising?
No, I have not.
Have you experimented with any other sales / marketing initiatives?
Please provide a brief description of these additional sales / marketing initiatives
I use the Houzz Marketplace.
Do you have employees or contracts with freelancers?
How is the content of your website produced? Provide a step-by-step breakdown
Content comes directly from my two suppliers. Suppliers provide images, descriptions, prices, etc. From there it is a simple as inputting the products in Shopify which has an easy to manage dashboard.
Task 1 - Product Updats Description - Update prices, add new products, update quantities per supplier data files. Who - Owner Hours per week - 1 How may people perform this task? - 1
Task 2 - Customer Support Description - Answering emails, phone calls, etc. Who - Owner Hours per week - 1 How may people perform this task? - 1
Task 3 - Fulfilling Orders Description - fulfill orders on houzz, supplier portal or via email Who - Owner Hours per week - 1 How may people perform this task? - 1
Does the owner need specific skillsets in order to successfully operate the site?
No. This site requires minimal time and energy. It requires someone that has the time to market and update the website to grow organic traffic.
Do you and/or any employees or freelancers provide customer support?
How is customer support handled and what is the average volume?
Owner provides customer support. 5-10 cases per month. Mostly shipping questions.
Please identify and briefly describe your main competitors (1-3 is fine)
What makes your website better than its competition?
The bar globes are sourced from Italy so as far as I know, I am the only one (or 1 of 2-3) that sell the bar globes. You can't find the same quality or craftsmanship in the with any of the look alike globes on competitor sites. Zoffoli brand is by far superior.
Does the business store physical inventory?
How many suppliers does the business use and for how long has the business used each of these suppliers?
2 Over 1 year relationship with each.
Does the business benefit from volume pricing arrangements with its suppliers?
Do you have written agreements in place with your suppliers?
Are these agreements transferable to the new owner? Please explain
Don't anticipate any issues. 1 supplier has a sign up form via wholesale account on their website. The bar globe supplier is ok with transferring.
How often and through which channels do you pay suppliers for purchased goods?
Online portal or directly with credit card
What is the average lead time from the order date until customer receives the good?
For model ships and telescopes - avg lead time is 3-5 days. For bar globes from Italy - 7 -28 days. They are handmade so sometimes they are not ready for shipment immediately.
Explain your payment terms with your supplier(s)?
No terms. CC only.
Have you changed suppliers in the past?
Please explain the circumstances for changing suppliers
Used to use benzara.com - but terrible support from their staff and products were always out of stock.
Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?
No, I am not.
If you answered "No" to the question above, please describe why.
I am willing to sign a non-compete for model ships, telescopes, bar globes. But home decor is too broad of a niche to sign a non-compete with.
Will you provide 1-3 months of post-sale support & training, in order to ensure that the buyer is able to fully take over the business and its operations?
Yes. Will provide 1 month of support.
What are the primary growth opportunities for the business going forward?
Adding new products. I have a list of 40 more potential suppliers and there are easily 100's more with products that would fit into this niche. Chess pieces, antique armor, leather couches and chairs, anything you would find in a parlor room. Pinterest - I get consistent pin saves and views from pinterest but I know nothing about the platform and haven't looked into it. Retargeting and Social Media - advertising on facebook and instagram and retargeting.
Are there any geographical limitations to the potential buyer of the business?
No, there are no geographic limitations.
Revenue and traffic data is calculated using the data available to Shopify