My Polish Heritage
My Polish Heritage is a print on demand store catering to people of Polish and Polish American descent. Our customers are very proud of their heritage and family and love to buy merchandise that reflects this pride.
The store opened in February of 2017. All the data shown in the screen shots is through December 31st of 2017. There is additional revenue from Teespring that is not pictured here. That additional revenue is about $53k bringing the total revenue to about $177,000 for 2017.
All Teespring storefronts and URLs are part of the sale. Teespring has some co-op campaigns that translate to essentially free money.
Although the Shopify store was built in 2017, I’ve been selling these designs consistently since late 2014. The Facebook page was created in 2014 as well.
Just going to the Facebook page will show you how engaged the audience is around the content we provide. (http://facebook.com/ilovemypolishheritage )
The entire store is based around the very simple to understand and operate print on demand model. Each order is passed directly to the supplier via Shopify app and mailed to the customer. I rarely see or touch a product.
Product types range from apparel (shirts, hoodies, leggings, etc) to jewelry (bracelets, necklaces), to drink ware (coffee mugs, color changing mugs, beer mugs, beer steins, and tumblers) to tons of odds and ends like pillow cases and phone cases. Limited tests were done on leather bags and backpacks with early indicators of success. This would be a recommended expansion for the new owner.
I have relationships in place with 4 or 5 print on demand sellers that collectively offer hundreds of products. I haven’t had time to test too much outside of current product offerings, but I’m certain some of my existing designs will be home runs on other products. Some of the suppliers have put a volume discount in place for my store that will transfer to you as the new owner as well.
Profit margins are healthy and can definitely be improved. T-shirts sell for $22.99, and cost on them is around $7.00. Jewelry has an even better mark up. I usually sell my bracelets for $29.99, and my cost is around $11.00. All these prices are independent of shipping which also includes a small margin.
If you’re warehousing or willing to move fulfillment in house, you can really increase these margins by partnering with a screen printer. You could easily double your profit on apparel this way. I’ve always preferred the simplicity of POD and was willing to give up the margin in exchange for simplicity.
I have a great off the radar canvas supplier, too that has a much better quality product and allows for higher margins and mark ups than apparel or jewelry. I just started offering both jewelry and canvasses late in the year and both have shown a lot of promise. I can easily see both of them outpacing apparel sales, especially with fresh design ideas.
I’m selling this store because I need the money to fund another venture. I’m an entrepreneur who can’t help but to build too many things at once.
I’ve got an exciting new project I want to work on and I need to free up both some capital and time to focus on that.
Financials and traffic
Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.
What’s included in the sale
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