MyFit is a store created to meet the needs of the sexy, voluptuous, plus size, classy woman; who is still youthful and stylish. MyFit will provide curvy, plus size women with classic trendy, designer clothes at reasonable cost.
Plus size, curvy women are still sexy, energetic and youthful, and are looking for sexy, stylish, trendy clothing that will accentuate their assets, not hide them. Women are learning to embrace their bodies and are tired of seeing trendy, stylish clothing in other stores, whilst having to be directed to the back of the store, and be restricted to old, outdated, low quality clothing. No longer will big women be sent to the back of stores to search for unflattering clothing, today's voluptuous woman, is sexy, and flaunts it in designer, form fitting clothes that fits her.