NGM is a shop I have ran, the logo although admittedly can look better however the main idea of the logo is that the global represents the world and the cart represents the shopping experience. Meaning the new aged global market or new g mart. I have installed a few apps mainly oberlo to help with shipping of items which I have no stock of, I added the google translater widget through the websites liquid code.
The catagories of the products offered caters to individuals different hobbies and interests which I believe may be broad however there is a market.
The basic idea of NGM is to have everything needed atleast in one form or type where a shopper can find what they need in one spot or site.