$950 USD

North Star Eagle


Appears in Gifts and collectibles , Delaware, Business and Franchises under $5,000, United States

General description

This store was firstly created as a dropshipping general store. We were selling in a lot of different niches. But only one off them had a good potential (wiccan & pagan). So we change all the branding of the store to match this niche and start selling only products of this niche.

We started this because, we saw that there was practically no competition on facebook ads for this niche. We only started selling on this niche in september 2017. This is why it's only at that time that we had a lot of sales. So this month was really great but from october started Q4 and the facebook ads were not anymore profitable. So we stopped them and the store for some months. After in january, we started to think that it would be better to have traffic from seo because, there also, there is little competition in this niche. So we didn't do anymore facebook ads after that. We have made a lot of optimization for seo, and we started to have keywords ranked on google this month. We have also written some articles.

One other custom thing that we have done is a map referencing all witchraft stores in the us. The idea was the following: there is 10k-100k searches on google for keywords like "witchcraft stores near me", but the only thing where people can see a listing of these kind of stores are on witchvox. So we thought we can make a map and ranked it. If people come to see the map, they can also go on our shop.

We are selling this store because we are not anymore interested in this niche to keep working on this store. But we see a great potential for someone who has experience with seo or ads due to low competition but a great demand. (One example is our conversion rate that was up to 16% in september. Ecommerce stores have in average a conversion rate of 2%).

Financials and traffic

At the end of our testing we are not in profit but when we have found sellings products in september, our profit margin was 33%.

Average profit/month

$26 USD

Average overall profit margin


Average number of sales/month


Total revenue for last 9 months

$1,443.00 USD

Total traffic for last 9 months

3,250 Sessions

Revenue and traffic data from this graph is verified by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn more

Business Expenses

Expense item


Shopify plan


Subscriptions (ie. Mailchimp, apps)


Advertising (ie. Adwords, Facebook ads, etc.)




Sales and marketing

Marketing strategies

SEO (Google traffic)

Facebook ads

Instagram ads

Email campaigns

Online selling methods

Online Store

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media



Newsletter list

125 subscribers

Social media followers

598 people



32 products



Product Reviews


MailChimp for Shopify




SEO Image Optimizer by Booster Apps

+ 4 more...

Q & A

Why should someone buy this store?

• We have done the work to find a great niche and products that people are interested in.

• We also have made the initial work for seo and results are starting to come this month.

• We have also made a map that can attract people to the store.

• After our research, we see very little serious competition in this niche so we think that there is a great potential.

• Profit margin of 33%

• Beautiful design

• We had a conversion rate for purchase up to 16% from facebook ads! (average conversion rate for an ecommerce store is 2%).

How can the future owner improve the business?

The business needs someone that as at least some sort of interest in this niche. It can be improve by starting again ads on facebook, keep working on seo (by writing some articles to rank on keywords. Also post them to witchraft blogs to have traffic from there also.) You can also use the serie of 10 emails that we have created and are meant for someone who subscribe to our newsletter.

What work have you put into the store?

We have made facebook and instagram ads, optimisations for SEO, created a map of stores, made some emails templates and some facebook posts.(https://www.facebook.com/Life-is-more-than-what-you-think-167488210493210/)

How many hours does it take to run this business per week?

4 hours

$950 USD

Store images

Exchange Trust

Secure messaging platform

Only use our messaging system to send offer and communicate safely with the seller.

Protect yourself when buying

Exchange's payment flow provides enhanced security and protection when buying and selling stores to help avoid fraud. Here's why.

Ready to become a store owner?

Buying a store on Exchange? Make sure you contact Shopify Support to help you safely transfer ownership.

Contact seller