Oh Goodness! is a line of DIY kits for non-toxic cleaning products that can be delivered on a subscription basis. There is currently a soft scrub, an all-purpose spray and dishwashing powder.
Financials and traffic
I launched the store in September and did very minimal marketing (mostly Facebook ads) to see if the product was viable. Sold just over $1,000 in product in the first 3 months and decided I did not enjoy running my own business. Have done no marketing in 2018 and therefore very minimal sales. Profit varies on each product and on refills, but is roughly 50%. You could easily increase sales volume by lowering margin and I might recommend that in order to get more dedicated customers in the long run.
Average overall profit margin
Average number of sales/month
Value of inventory
Total revenue for last 9 months
Total traffic for last 9 months
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I've been using free services thus far for things like email (Klaviyo) and I used Bold Recurring App for subscriptions, which I recently turned off (an additional $29/month). Otherwise the main costs going forward would be advertising and shipping. I use Pirate Ship, which is very cost effective.
Inventory is enough to create about 400 units of each product. It is made up of bottles, labels, instruction cards, bottles, packing materials and ingredients. I also have two filling machines -- one for liquid and one for powder. One is literally brand new, not yet used. And one has been used twice. All the inventory would be completely cost-prohibitive to ship. I currently have them stored in my dining room. There aren't any longstanding supplier relationships -- all purchased online. I'm happy to share my suppliers and the process I went through to find them.
I truly think the market is perfect for this product. People are leaning further and further toward less toxins. My recipes were beta tested by 40 individuals prior to sale with good reviews. Customers have provided good reviews. This is an easy company for someone who enjoys DIY and works for home. I've done all the branding and the work to get it set up for you. Could easily be targeted toward seniors, towards moms of kids for an activity, toward moms of babies who are worried about chemicals, toward highschool kids who want something to put on their YouTube channel. Just need someone to put in the work.
How can the future owner improve the business?
I would add more products to the line up. Some people will want to be ongoing subscribers, but some will want to try a product once and then be happy to do it themselves with their own ingredients. Adding more products will give them more to test and play with. I also have a laundry powder and a toilet tablet and a number of other ideas I'm happy to pass along that would all build on the basic concept.
What work have you put into the store?
There is a cohesive product concept and a cohesive visual brand all set up for you. The work I've already done will save you time and money in creating and testing the products and creating the branding and design. Cards, labels, social media templates, email templates, website are all made for you. You could easily just replace the About Me page and be up and running immediately. This is a huge saving in time and money.
About the seller
Created this store 10 months ago
I am a marketing executive with an extensive background in branding, communications and product development. I created this business from idea to execution and fully funded it. I have an MBA from San Diego State. And now that I've decided I do not want to be a solo entrepreneur, I'm going to head up a marketing team at a non-profit that works in sustainable energy. I believe fully in this space and this product and would love for someone to take what I've done and make a go of it. I'm happy to help.