Our Elegant Wedding quickly attracted 1100+ Facebook followers right after launching. As the US approaches the Spring & Summer months (which are peak wedding months), this is the ideal time to market bridal and wedding party jewelry and accessories. Jewelry is small, lightweight and easy to ship, and brides are always seeking high value, low cost products for their wedding.
How can the future owner improve the business?
I am currently buying bulk inventory, stocking & shipping each order. I was selling product offline via FB Marketplace, Craigslist and booths at flea markets/fairs. I started this website to sell more products and reach more customers, but I am currently only accepting US Orders (no international shipping). A future owner could easily set up this business to ship internationally and also to drop ship from carefully selected suppliers via Oberlo or AliExpress. More social media marketing (esp Instagram, Pinterest, Twitter) can help reach more brides to be, and advertising on key bridal sites may be helpful. There are many more products and categories (like Men's accessories) that may also help drive revenue.
What work have you put into the store?
Website store design, careful product selection, finding quality suppliers via AliExpress, Facebook advertising.