OzPhysique Women's Active Wear
Women's fitness apparel online shop for sale. 5 months old and generated income from day 2 of opening. Generates quality traffic through free sources including mail campaigns, Pinterest, Instagram, Facebook, Google SEO and fitness forums. Plus size activewear is a current gap in the market as only a handful of shops supply it, therefore the shop advertises sizes Small to 5XL.
Paid traffic of $5 per day has also proven very effective through Facebook and Google however as I was learning how the eCommerce platform worked, I decided to stop the paid advertising to focus on how to bring in free traffic instead. I improved Google SEO, started social media campaigns etc. in order to learn how to bring in free traffic.
Where the traffic dives off in the graph, that's when I stopped paid advertising to focus on the free traffic avenues as a cheaper business model, paid advertising can be switched back on whenever you're ready to focus your attention to increasing sales.
Sale price includes: * Shopify store * OzPhysique.com domain * Unique product descriptions * Google Sheet Product description template * Facebook Business Page with 230+ followers * Instragram Business Page with 3,000+ followers * 230 relevant customer emails * Pinterest Business Page * Free advertising through mail campaigns, Instagram, Pinterest, Facebook, Google SEO and fitness forums * Facebook advertising template which has proven successful * Google advertising template which has proven to be successful (Also comes with Google support) * Initial support to understand how the platform works and use of business apps to improve productivity. * Tips to increase free advertising and how to grow social media followers and email subscribers
The store needs minimal input from the owner. Manual input required: * order stock when orders come in (automated through Oberlo 5 min per order. You just need to approve payment) * ensure products are still available from the supplier (10min per week) * Instagram product schedules for advertising (free) (60min p/month however you could pay for advertising to reduce this) * researching new trends, importing new stock and writing product descriptions (3 hours per month)
The store is currently cash positive running on free advertising (the only expense is the shopify monthly fee $29 USD) I'm selling it as I'm not personally interested in fitness apparel and have another business venture I'm looking to get into.
More free traffic would come from improving Google SEO. Currently OzPhysique Active Wear comes up on page 3 of Google when the search term " affordable plus size active wear" or "plus size activewear australia" is entered. "Active Wear" as a search term is very competitive therefore a targeted SEO campaign would be needed to improve Google rank to get this term.
Don't spend 5 months setting up your own shop and learning how it all works. Spend a little and get a shop already set up with suppliers, customers and free traffic!
Revenue and traffic data is calculated using the data available to Shopify