P.S. I Love Italy
P.S. I Love Italy is a print on demand store specializing in merchandise that caters to people of Italian American descent who are very proud of their heritage and family.
Heritage niches are amazing because unlike trends and fads, people don't change their heritage. The pride and customs are passed down from generation to generation. It's not uncommon for families to buy multiple shirts for everybody in the family.
The store took it's first order on May 31st, 2017. All data is from May 31st - November 30th. There is additional revenue from Teespring and Gear Bubble as well. All Teespring URLs will be transferred to the buyer as well at current owner's expense. Teespring has a co-op advertising campaign that will bring in consistent organic sales that are essentially free money. Some of these URLs have been in place for 3+ years.
Although the Shopify store is new as of 2017, I've been selling these designs to the Italian niche since late 2014. Many of them still sell consistently to this day. There are 3 Facebook pages associated with the brand that come with the sale.
P.S. I Love Italy (Newest) 1839 Fans I Love Italy - 53,449 fans Italian Pride - 40,916 fans
Total : 96,204 fans.
Even at a modest $0.05 cents per like, it cost about $5k to build these pages.
The store is 100% based on the print on demand model. Each order is passed directly to my suppliers through their Shopify app and I rarely see or touch a product. (Returns only, which were 0.4% of orders).
Product types range from apparel (shirts, hoodies, leggings, etc) to jewelry (bracelets, necklaces) to drink ware (coffee mugs, color changing mugs, beer mugs, beer steins, and tumblers) to tons of odds and ends like pillow cases and phone cases. Although the expansion was limited (and should immediately be expanded upon ownership transfer), I did see some early success with shoes, purses, and backpacks.
Current suppliers (approximately 5) offer HUNDREDS of products, which offers a huge opportunity for expansion.
Approximately 257 designs come with the store. Most designs come in .png format but several come with original .PSD files for easy editing. All ad creative (mock-ups) used in ad campaigns are included as well.
At $27 per design, and $5 per ad, the total cost to build the design library was just over $8k.
These designs still have plenty of life in them, especially when combined with new product offerings. An example of this was a recent bracelet that accounted for 15% of 2017 sales. SImply combining old designs with new products is a great off the bat strategy for the new owner.
Profit margins are healthy and can definitely be improved. Tshirts sell for $22.99 on the average (I suggest offering a higher quality shirt like the tri-blends for even higher) and the cost on these is just over $7.00. Pricing varies for each style. Hoodies and long sleeves retail for $39 and cost $18.50.
Jewelry has an even bigger mark up. I usually sell my bracelets at $29.99 and they cost about $11. All prices are independent of shipping which also includes a small profit margin wherever possible.
There are definitely cheaper POD suppliers out there. Optimizing suppliers is one area of potential for the new owner.
I also have a great off the radar canvas supplier, too. He offers a much higher quality print than most with personalization. I started to offer these late in the year without too much thought to what type of personalization designs would work. The margins are fantastic and should definitely be pursued. I can easily see both jewelry and canvasses outpacing tshirt sales in 2018. Margins are better, and average cart value will be higher, too. If you can bring fresh design ideas to jewelry, canvas, and maybe shoes - you'll smash it.
If you're willing to warehouse or move fulfillment in house, you could easily partner with a local screen printer and seriously level up your margins. I've always preferred the simplicity and low touch aspect of POD and was willing to give up the margin in exchange for the simplicity of operations.
I'm selling the store because I have several stores. I've learned that i can run several stores at a sub-optimal level or I can one and really zero in on maxing out it's potential. I'm selling all of my stores but one in order to focus in 2018. Man who chases many rabbits catches none.
Financials and traffic
Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.
What’s included in the sale
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