How does it work?
- A customer makes an order, and in so doing adds photos of their pet and what they want painted
- We have a list of vetted and excellent painters who will take the brief, make a sketch and send it back.
- We send that to the customer for their initial approval.
- It then gets painted and sent to us by the artist, for scanning and delivery.
- The margin is made between the cost of getting the painting done and the price the customer pays - typically about 40%.
The artist is invisible to the buyer. Often I have done a Photoshop composition of what the painting might look like to aid the artist and the customer. You can see some of the paintings taken through the whole process here: https://paintedpets.co/blogs/news
Why am I selling? Whilst management is light, this isn't a simple 'buy off the shelf' store, and as a side business it requires a small amount of work - to talk to the customers about what they want, to send sketches and updates and to organise delivery. Whilst it's been fun, I'm personally looking to focus on a more standardised business.
There is plenty of conversion optimisation that can be done - perhaps offering the a Photoshop comp for free, our outsourcing it. Plus it obviously needs traffic and the sales I got were driven through Facebook ads but I can see something viral coming from the images.
I setup the store from scratch, and sorted:
- The URL, branding and logo, plus G Suite account
- The social media account setup
- Finding and vetting the artists (I have a detailed list, and know they're great)
- Customising the theme to allow customers to upload pet photos
- Documenting case studies