$81,400 USD

Pho. London


Featured in Fashion and apparel , Business and Franchises under $100,000, Established stores

General description

Pho. London is an online store for women that launched in April 2015. From the outset, we have supported independent designers and brands, predominantly based in London. Over the years we have stocked a variety of clothing, accessories and lifestyle brands including Tom Wood, Wood Wood, Nanushka, Veja, Baserange, Senso and Charlie May. We have always focused on the sustainability and environmental factors of each product and brand, an area that has grown hugely since we launched. We have great relationships with our stockists and we continue to receive a huge amount of interest from other designers wishing to be stocked at Pho. London. We have also developed strong relationships with designers who we are keen to work with in the near future.

Instagram continues to be our strongest community as well as our main revenue stream. The store began from our Instagram account, which is both a page to post products for purchase as well as inspiration images. Our store has always been about a strong aesthetic which started as very minimalist and has developed over the years into something more complex. The community that we have created through our Instagram account is very strong and often our followers develop into customers. Our account has organically grown to 54,200 with an average reach of 15,000 per image. Likes per photo range from 500-1500. We continue to develop and grow this account daily.

Over the 3 years we have developed and maintained a very loyal customer base, shop with us repeatedly. Customers choose to shop with us because of our strong aesthetic and community, but also because we offer high quality pieces from newer brands whose pieces you won't find in a lot of other stores. We present each piece with great care and attention, using a professional photography team to create the best quality images possible. This all comes together on our website, which has a very clean and clear design. Customer's enjoy the simplified user experience and as our product images are so in detail, the customer always knows what to expect from their purchase.

The exchange of this business is complete and we will include everything to keep the business running as it currently is. This includes:

  • Full physical inventory
  • Domain name and email accounts - renewed for 1 year in November 2017.
  • All social media accounts including our 54.2k Instagram account.
  • Support from us after the sale, should you wish.
  • Contacts for professional photography team who we have used since the creation of the store. They are able to continue in the style of the current photography, should you wish. This includes retouching as well as our model agency contacts.
  • An extensive catalogue of images spanning the entire lifespan of the store, including thousands of product images as well as creative photoshoots.
  • Great relationships with current designers as well as brands we hope to stock soon.
  • Packaging and stationary supplies, including a brilliant contact for very reasonable printing.
  • Copyright of all images, website, logo and branding

We are free to answer any questions you may have, so please do not hesitate to contact us.

Financials and traffic

Total revenue for last 12 months

$23,678.00 USD

Total traffic for last 12 months

34,055 Sessions

Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media









Newsletter list

5,096 subscribers

Social media followers

65,121 people



Editions – $180 value


196 products


Google Analytics



MailChimp for Shopify


SEO Image Optimizer by Booster Apps


Order Printer


Instagram shop by Snapppt

+ 11 more...

Q & A

Why should someone buy this store?

Someone who has an affinity with our aesthetic and shares our values would be the perfect person to acquire this store. Someone who has a vision for the huge potential of this store and could drive it forward with their own skills and creativity. Pho. London is perfectly positioned for rapid growth and scalability.

How can the future owner improve the business?

The future owner can improve this store by creating a vision for the next stages of the store's development, both through their creativity and technological insights. Our customers are ready and waiting for new products, designers and an updated creative vision.

What work have you put into the store?

I began the Pho. London Instagram account in November 2013 and have worked on this project ever since. From the store launch in April 2015, I have worked full time and have driven this forward through every stage of the creation. As mentioned above, I am available for full support should you wish and am personally able to help in area of the business. We have completed many e-commerce and creative photoshoots, we have a fully functional website, we hosted a 10 day pop-up shop in May 2016 and have been fully operational for nearly 3 years. Not just a business opportunity, Pho. London has been run through ultimate passion for the project and has resulted in a truly unique and authentic business. Our complete journey has been documented on our Instagram account, where you can view every stage of the development right from the beginning. So, we invite you to scroll right back to the beginning of @pholondon to view and experience the journey for yourself. Should you have any questions, please do not hesitate to contact us.

$81,400 USD

Store images

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