I started Pink Cat Yarn in late January 2017 to sell "pink pussy hats" and #resistance-themed merchandise to crafters and cat lovers interested in showing their dedication to the political cause of women's empowerment. I hoped to make enough to have extra to donate to charities helping women and animals. Much of the copy in the products' description is geared to this audience. A selling point was 50% of profits to charities listed in the About Us page, which I will honor for the profit I have made to date, though a new owner could change this policy.
I started with a couple of original designs that I sold on t-shirts, mugs, and accessories by using print on demand services apps. I also added dropshipping merchandise to my store using the Oberlo app. Essentially, if it had to do with liberal American politics, cat-themed jewelry/accessories and homegoods, or crafting ("craftivism"--such as the handmade pink cat hats worn at the Women's March), I added it to my site in those categories.
I have a Facebook page for Pink Cat Yarn that has around 1.3K followers and that could easily be grown much larger. There is a Pinterest account that started as personal, but is now Pink Cat Yarn, and it has 2.9K followers. I used my personal Pinterest and Twitter accounts for ads for the store, so I could not provide those two to the buyer, but the accounts were easy to grow using a service like Crowdfire. Most sales and referrals come from Facebook. The followers of these accounts love both the political and the cute items and even pictures of cats and crafted items, so finding content to engage the audience is pretty easy.
The store has a lot of potential. There are SO many cat-lovers out there, and the cute cat products are inexpensive and popular. The political stuff is still selling, too, so a buyer could take the store either way--or both! I've had great success with Oberlo--most orders get to buyers in about 10 days from China. The shirts and mugs are about a week to buyers in the U.S. I will also include my two original designs ("Nevertheless She Persisted" pink hat cat design and the "Not Today Satan" design of Mary punching the devil) in the sale. The designs are already uploaded at the respective print on demand houses, and I can provide computer files. I also have a mailing list of 50 people.
I am wishing to sell the store because I do not have the background in sales, marketing, or accounting that I feel l need to take the store to the next level. I've had no returns or problems with items, but keeping up with the store, constantly adding new products, writing descriptions, and figuring out margin just takes a lot of time and this store started mainly as a hobby/fund-raising avenue. Also, to grow, the store needs an advertising push on social media, so someone with experience in Facebook and Twitter ads could really do well. I don't want to see the store go away, so I hope to find a buyer who has the experience to grow it to the next stage.