We wanted to have unique pillows with our favourite travel destinations from the last 10 years, so we decided to design them. The sourcing is a simple drop ship business and the product quality is very good! After this, we thought these products are beautiful and maybe somebody else would also love to be reminded on their favourite destinations. That is why we have created this store and tried to make some sales.
Included in the sale is everything: the brand name, unique logo (made by a creative director), domains, social accounts (we only used them for advertising, not for followers), Google & Social Media Campaigns (if wanted), all products (no real stock, only digital) and the possibility to generate several thousands of products within a few hours. We have generated PSD templates to generate all destinations you want to have within a few hours by using Adobe Bridge and Photoshop.
We have invested in several Google Display Network, AdWords Search and Social Media Campaigns (Facebook & Instagram) and have also some re-marketing active. The result is very cost effective high-volume traffic (approx. 6000 per month). We are still waiting for our Google Shopping Merchant account to be activated. The products are also available on Pinterest with buyable pins and we have seen some people using the pins and coming to the store.
We have this store up and running for approx. 3 months now and I must admit that I am not very patient, so do not want to work and invest time and money in the sore anymore. We have not seen any sales yet, but the key metrics have improved. We feel that having an US based address (we have a Swiss) would be an HIGH asset for the buyer in order to get access to sales channels like Houzz or Wanelo etc. – this is not possible for us.
The buyer can use all our assets and improve the campaigns. Being an US citizen would help to get easy access to relevant sales channels. It would also be beneficial to have some contacts to influencers and bloggers within the interior design industry. So having a profitable business related to our business could be a smart acquisition to extend the product range with a new brand very very easy.
What’s included in the sale
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