$65,000 USD

Potter & Mason

www.potterandmason.com

Appears in Gifts and collectibles , Established stores, Oberlo stores for sale, Business and Franchises under $100,000, Dropshipping, Lifestyle, Home Business for sale, Inventory, Australia, New South Wales, Sydney

General description

"Creative Finds for Creative Minds! From artists tools, decorative homewares, unique clothing, handmade jewelry, and fantastic gifts; we aim to source the best deals from around the world!"

We started this website a year ago with what began as an art print / supplies shop but since found a successful niche in selling creative and artistic products to kids and their mums. After some trial and error we started to find unique products that sold like crazy and started to scale in the lead up to the Christmas period, and within a year the store had generated over $215,000 + in revenue (please note that this listing does not state the extra revenue collected by some apps, which amounts to over $100,000).

The store began primarily as a dropshipping company, and while the products sold well, we found that shipping times were too long and products were not of the quality that our customers deserved. We started buying the best selling products from China wholesale and also using a Chinese fulfilment service to fulfil the orders. Shipping times on stocked goods are now 3-10 days with a great reduction in damaged goods and customer complaints about wait times.

The store has an established brand image and our Facebook and Instagram community are passionate, engaged parents who love our products and posts. We have 46,830 followers on Facebook and 2494 on Instagram, and the pixel data is rich with sales in the thousands.

The potential for growth with this brand is huge, harnessing channels like Print-On Demand and private label products would take it to the next level. Prior to listing, we commissioned private label premium design repackaging for our top selling product, which will be included in the sale as well. Print and supply production from China is lined up and ready to go at a very low price. The business was run by the owner working 18 hours per week over the Christmas season and 1 hour per week on off-peak times, and this can be automated further by employing VA’s or staff for customer service and marketing.

Profit margins can easily be improved as the store has already sourced hot-selling items. We spent thousands of dollars in ad testing on other products which failed to make the cut, so you won’t have to spend money on this unless you are branching out with testing new products.

We are regretfully selling this store to fund a new venture in a different niche, but will be available to offer the buyers full support and training for 1 month after the sale. The buyer of this business will get:

1x Shopify Website - The whole business which has generated more than $216,098 for about 1 year - List of 4000+ customers -
$10k+ worth of inventory ready to ship by fulfilment provider - The main Facebook page with 46,000+ real fans who are really active and passionate about this niche - Pinterest, Instagram, and Twitter profiles with about 2,000+ followers altogether - Our Facebook pixel data which will enable you to create lucrative lookalike audiences and powerful ad targeting - All Facebook Custom and lookalike audiences to skyrocket this business. All the files related to this business - Beautiful graphic design files to repackage the store’s best selling products - 30 days support

Financials and traffic

Testing of new products ate into our margins over the course of a year, however this enabled us to find the winning products and cut the losers. Profit margins are significantly higher with the proven bestsellers and most of the sales come from 2-3 products.

Average profit/month

$1,694 USD

Average overall profit margin

15%

Average number of sales/month

340

Value of inventory

$10,000 USD

Total revenue for last 12 months

$110,691.00 USD

Total traffic for last 12 months

198,778 Sessions

Revenue and traffic data from this graph is verified by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn more

Business Expenses

Expenses here include Shopify order processing fees, app subscriptions, Advertising costs. These vary in amounts over the months and during the holiday seasons, the numbers here are averaged.

Expense item

Cost

Shopify plan

$29.00/month

Subscriptions (ie. Mailchimp, apps)

$543.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$6,140.00/month

Domain

$1.00/month

Inventory

Located in Shenzhen

Willing to ship inventory

Willing to transfer relationships with suppliers

Sales and marketing

Marketing strategies

Facebook ads

Instagram ads

Email campaigns

Online selling methods

Online Store

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

PotterandMason

Instagram

potterandmason

Pinterest

potterandmason

Twitter

potterandmason

Social media followers

48,869 people

Features

Products

103 products

Advertising

Google Analytics

Apps

B1983a5240f536f4369a3e5861489e9c

Oberlo

  • Easily import dropshipped products directly into your store
  • Have your orders shipped directly to your customers
  • Know that your inventory and prices are always up to date
A06a73791138d8d7f2ef1d0d2c918e64

MailChimp for Shopify

2b1e15082bfdc3b29c516461be6bd261

Tracking & Delivery Updates by AfterShip

0fd4cdd343a88b79577b53482698ee6f

Hurrify - Countdown Timer

252ae7c55fa0e8a35df7f6ff3c8c1596

Loox - Photo Reviews

+ 5 more...

Q & A

Why should someone buy this store?

Strong Social Media presence with 46,830 followers on Facebook and 2494 on Instagram.

Over $216,000 in revenue in the first year.

Email List of List of 4000+ customers

$10k+ worth of inventory ready to ship to customers by fulfilment provider

Established and recognisable brand on social media.

Our Facebook pixel data will enable you to create lucrative custom and lookalike audiences and powerful ad targeting to skyrocket this business.

Passionate and engaged audience in a lucrative niche.

Easy to run by 1 person, at the busiest time the hours spent were approximately 18 hours per week.

Potential for growth is enormous from new product sourcing, private label branding, task automation and new traffic channels. This business could be turned into a huge brand in the space by someone with a passion for kids products and creative design.

Arts / kids niche is a delight to work in, a rewarding business to run from home for a stay at home parent.

1-3 months of full support by the previous owners to pass on relevant skills and experience to new owners. Seamless learning curve to get going quickly and efficiently.

Work anywhere in the world and sell products to the global market, it's all online an not geographically specific.

How can the future owner improve the business?

Sell on new traffic channels like Amazon FBA and eBay.

Open up B2B wholesale channel, we still get a lot of inquiries for large wholesale purchases.

Scale existing best-selling products hard and open up new products to the market.

Utilise 4k+ subscriber list and promote via email. Email marketing was barely explored by us and left thousands on the table. A regular and effective email campaign would boost sales to an already interested audience, profitability would increase dramatically.

Set up Print On Demand and private label products to establish unique selling points and reduce competition.

Cheaply outsource many tasks to unlock more time to focus on building the brand.

What work have you put into the store?

We have spent hundreds of hours building the store, adding products, store descriptions, graphic design, branding, managing sales and customer service, building paid and organic advertising campaigns and sourcing suppliers.

All the hard work has been done to get the business running easily and profitably. With more work the store can be greatly scaled and customised by harnessing the existing customer base /sales data.

How many hours does it take to run this business per week?

10 hours

$65,000 USD

Store images

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