Prefen Wine Gifts
Prefen Wine Gifts was started in October 2015 after finding people really like fun wine jewelry. The initial testing started with ClickFunnels and I found a lot of interest in necklaces and wine bottle stoppers/pourers.
From that initial interest I started into the build of the Shopify store. While building the store I hired a professional local graphic designer to come up with the branding concept including the color scheme, logo and pattern background.
I've used this professional design as the basis for branding on the site's official Facebook page ([REDACTED] and in email. Speaking of email, I have about 3,500 subscribers for the store on MailChimp. I recently went through and scrubbed any unresponsive emails, so the 3,500 remaining are those that open and read their messages.
The Facebook page has over 8,600 "likes" as a by-product of other promotions. In other words, I have never asked for "likes" on the page so everyone who likes the page has done so organically. These are folks who are genuinely intested in fun wine jewelry and like the content posted to the page.
I designed the business to run on its own as much as possible. It is currently integrated with Fulfillment by Amazon (FBA) and some print on demand (POD) shops. I have some of the jewelry and wine stopper inventory at Amazon, with the remainder held in reserve to resupply when necessary.
I have advertised heavily on Facebook, where nearly all the customers for the store have come from. I have not advertised much this year as my attention has been focused elsewhere.
Revenue from the business this year so far is minimal ($1,318), as I have not been promoting the site via email or Facebook recently. My attention has been focused elsewhere. It seems a shame to have this business and community with no attention being paid to it, which has led me to the decision to see it goes to an attentive new owner.
Assets transferred will include: - domain name ([REDACTED] - private email server (various email addresses under [REDACTED] - all previously used Facebook advertising creative including video in multiple aspect ratios for Facebook and Instagram - Facebook ad account, includes all advertising history (new owner will need their own Facebook Business Manager account) - Shopify store
Financials and traffic
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
|Subscriptions (ie. Mailchimp, apps)||
|Advertising (ie. Adwords, Facebook ads, etc.)||