Because there is a HUGE female market and lots of competitor brands to target. Similar businesses in this market turn over 9-10 figures a year; influencers are HUGE in this market! I can show you, in aftersales, how to organically grow your Instagram and reach those you want to communicate with through FB ads for this brand.
Pretty Penny plays on the name of the famous saying "spending a pretty penny", and also describing a young, flamboyant, elegant girl; the same profile as our target market! :)
How can the future owner improve the business?
Spend lots of time on it - we don't have the time to do this! We currently only use IG as that's where our target market are. Add new products constantly, test them on FB ads, update the imagery, update the content, communicate with customers.
All images on the website and social media are just taken from the AliExpress listing - we don't usually import products from Oberlo as we use a main supplier for all the products, meaning professional photos and good looking models!
What work have you put into the store?
Building the website, the collections and logistics.
How many hours does it take to run this business per week?
Hey! I'm a new entrepreneur that builds websites and sells them on - I have just invested in another business and therefore built this website with the intention of moving it on to an owner who can love it and nurture it to be a huge business.