The competition for headshops is very limited, as there are very few 'big name' sites online and nothing else as marketing in this arena has become limited and a problem. The apparel shop works its way around that as it can be marketed on major ad sites like Facebook and Google AdSense.
How can the future owner improve the business?
A full-time marketing campaign
What work have you put into the store?
Manually designed the color scheme and logo as well as manually uploaded more than 350 products with multiple images and product descriptions. Each product description is filled with SEO keywords to make each product easy searchable on Google.