Online store for guitar effects, pedals, guitar parts, pedalboards, strings, picks, cables, and other guitar related accessories.
Financials and traffic
Profit ranges depending on the distributor/ dealer price of the specific product item. Some can go as high as 30% but on average it is mostly 20%. Major costs that affect the margin is the freight costs and duties. Since we import from abroad going to the Philippines, these two factors are our major contribution to our direct costs.
Average overall profit margin
Average number of sales/month
Value of inventory
Total revenue for last 12 months
Total traffic for last 12 months
Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.
If playing guitar is their passion, this will be the best business for them. Especially if he is based in the US, this will be a hit. Rockstore already has most of the major brands of boutique pedals and other famous brands of accessories as well.
How can the future owner improve the business?
If the future owner can focus 100% on the needs of the market, and get some help with other partners, the overall business will improve. I am the sole operator of this business and it came to a point in time wherein I had to take care of a bigger business that needs more attention so I had to give this up. Otherwise, I would not have given it up.
What work have you put into the store?
5 years of hard work, attention to musicians needs, support for their gigs late at night when you still have to go to work early in the morning, deliver their orders even though there's a storm and traffic was heavy, going to their recording session which is miles away from where you are, just pure customer service for the love of playing and dedication to bring the store to a higher level. Everything from the name up to the concept of the logo, to the brands that we carry, was done by me but with the help of my friends. All the events held, promos, parties that took place happened because of my vision to create the best online music store in the Philippines. Rockstore Manila basically sums up my passion for playing the guitar. The best thing about it is that I got to meet all of my music idols when I was a kid. And some of them even became my close friends.