$30,000 USD

Second Thread

www.secondthread.com

Appears in Fashion and apparel , Business and Franchises under $50,000, Inventory, Retail Stores, United Kingdom

General description

Second Thread is an online womenswear clothing store, selling unique brands with a focus on quality, fit and fabrics. What makes Second Thread different is the emphasis on quality and the brand message of being confident and unique in your own style.

Second Thread's story began in 2015, stocking wholesale items and handmade clothes. I began Second Thread to encourage women to be confident and unique in their style, investing in their pieces, rather than buying throw away fashion which is so saturated in the market at the moment. I grew the stores following through promoting this message and selling high quality garments. The store has become a destination for our customers to find investment pieces and discover new and upcoming brands with this focus on quality.

Fast forward to 2016 and after months of hard work, tradeshow visits and pitches, I secured my first brand for the website, Lavish Alice. I developed countless new relationships from this point with agencies and reputable brands such as Motel, Stay Sunny Chicago, Neon Rose, House Of Sunny, The Fifth Label, Goldie, Wyldr, Lola May and more. The brand built further from here and 2017-2018 saw amazing growth in all aspects of the business:

733% increase in revenue 423% increase of email list subscribers Increase in Instagram impressions to 11k per week Increase in conversion rate from initial 0.24% to 2.10% average

Our customer service sets us apart from competitors, with added touches such as handwritten notes and gift wrapped items in orders, which is why customer satisfaction is so high. We have 90% 5 star reviews on Trustpilot (the other 10% are 4 star).

With a well established following and customer base, Second Thread has the potential to continue this rate of growth and to increase both the inventory stocked and profits gained. I have worked with many top influencers to promote the website via blogs and social media. Steady growth rocketed in 2017-2018 bringing the total social following across platforms to just under 11k. Second Thread currently has a following on Instagram, Facebook, Twitter, Pinterest and Polyvore. I also have a Youtube channel which hasn’t being utilised to it’s full potential, which could massively increase followers too.

The website is custom built with an easy to work back end, for updating both the desktop and mobile versions of the website. The separate customisation makes the different devise views optimised for ease of use for customer navigation.

My reason for selling Second Thread is that it needs investment and time that I no longer can contribute to it's success. Due to my current situation, I am unable to invest the money that is required to continue the business.

Financials and traffic

Average profit/month

$1,300 USD

Average overall profit margin

67%

Average number of sales/month

40

Value of inventory

$13,000 USD

Total revenue for last 12 months

$18,325.00 USD

Total traffic for last 12 months

25,903 Sessions

Revenue and traffic data from this graph is verified by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn more

Business Expenses

Subscriptions are optional on Shopify. Mailchimp is $15

Expense item

Cost

Shopify plan

$29.00/month

Subscriptions (ie. Mailchimp, apps)

$80.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$425.00/month

Inventory warehouse

$1.00/month

Employees (Including contractors and freelancers)

$45.00/month

Domain

$1.00/month

Inventory

Located in Sheffield

Willing to ship inventory

Willing to transfer relationships with suppliers

Sales and marketing

Marketing strategies

SEO (Google traffic)

Facebook ads

Instagram ads

Email campaigns

Online selling methods

Point of Sale

Facebook

Online Store

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

secondthread

Pinterest

secondthread

Twitter

secondthread

Newsletter list

670 subscribers

Social media followers

10,200 people

Features

Products

113 products

Advertising

Facebook Pixel

Apps

A06a73791138d8d7f2ef1d0d2c918e64

MailChimp for Shopify

141fca8b1645b7bb88153afff62cb14c

Google Shopping

86ba59615730a0f83ddd94b8d96d470c

Order Printer

695d71e0479e8c4a0dda7485305e09fe

Facebook Product Feed (by Flexify)

+ 20 more...

Q & A

Do you work with any employees, freelancers, or contractors?

London. PR Agency. Helping with Facebook Ads.

Why should someone buy this store?

Second Thread has huge potential for further growth. In the last year alone, revenue has not just doubled or tripled, but grown by 833% from just over 1k, to nearly 20k. The opportunity to continue this growth is massive. With engagement and visitors continually growing, the fashion market is ever changing and is currently seeing a shift in popularity from throw away fashion, to investable pieces - which is our target consumer.

How can the future owner improve the business?

  • Klarna - pay later app which is soon to be installed on Second Thread and available free of charge for Shopify users.
  • Youtube - utilise further to create more brand awareness and let customers feel more involved in the brand.
  • Free returns
  • Further expand the range of brands

What work have you put into the store?

Second Thread was started by and built to this point on my own alongside my full time job. I have spent all my own time improving, building, developing and nurturing the business into the brand it has become. All this hard work has created a loyal following and which continues to grow, along with the sales and revenue.

How many hours does it take to run this business per week?

16 hours

$30,000 USD

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