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Screenshot of sold business shoetup.com

Shoetup Shoes PET Products. Valued at over $50,000. Quit Your Job & Run a Shoe Empire!

shoetup.com

Appears in Pets , Established stores, Ohio, Business and Franchises under $50,000, Lifestyle, Home Business for sale, Print on demand, United States, Springfield

General description

I purchased this business 6 months ago and I love the business and its potential, but I don't have the time to even scratch the surface of its potential. Instead, it needs a capable and willing visionary owner who can devote the time it needs to turn it into a million dollar empire.

The customers absolutely love the products and are excited to share them with their friends. One recent post reached 182,000 people and had 5000+ comments. I can show the winner how easy it is to post something that will generate buzz.

This could be a hands-free business if you are happy with mere $5k-$6k a month. It needs to be developed like a real business. The previous owner had some months where sales were $40,000+. With over 2800, 100% unique designs to chose from, we have sneakers on almost every dog breed (cats and other animals too). It's a huge store built by professional graphic designers.

If you can't see the tremendous potential of this unique passion product business, it's probably not the business for you. If you do see the potential and want to build something spectacular, then you're at the right place.

Seller Interview

Please describe your business model

We sell a unique pet print product. After the customer places an order, the supplier prints the pet design on the item and ships to the customer. The entire process is automated. We sell shoes, totes, slip-ons, back packs, and watches.

Are you the original owner of the business? No

What are the main expenses of the business?

The supplier which accounts for about 40% of the revenue. Shopify fees

Are you including any social media accounts in the sale? Yes Facebook - 11,380 likes Twitter - 20,010 followers Instagram - 15,201 followers

Are there any email lists included in the sale? Yes, 2300 subscribers

What are the primary traffic sources of the site? Direct Social

We offer a passion product that customers love and therefore there is a lot of repeat and referral business as well as social media driven traffic and sales.

Have you done any Search Engine Optimization? Yes, there are over 1000 keywords that rank and many are on the 1st page of Google.

Have you experimented with any other sales / marketing initiatives? Facebook ads

How is the content of your website produced?

There are already over 2800 products and pages. The only new content is occasional blog posts written and posted by me.

How is customer support handled and what is the average volume?

Currently 2-3 emails per day, mostly inquiries on when orders will arrive as the delivery process can take 2-3 weeks.

Does the business store physical inventory? No inventory is kept. Products are print on demand shipped by the supplier who manufactures the products and prints our designs on them.

What is the average lead time from the order date until customer receives the good? 2-3 weeks

Explain your payment terms with your supplier(s)? Pay as you go with my credit card on file for each day's orders.

Are you willing to sign a 3-year non-compete contract in the industry that the website operates in?

Yes I am if the buyer requests one.

What are the primary growth opportunities for the business going forward?

Social media marketing, Facebook Ads, & Adwords ads to drive traffic and sales. Opening a retail store in malls and related offline places since customers love the products. The product sells itself so seeing it in person would surely grow sales. Offering a create your own design where the customers can have their own dog or cat printed on the shoes. We receive requests for such weekly. The template is already in place.

Are there any geographical limitations to the potential buyer of the business? No, there are no geographic limitations.

Financials and traffic

See description notes

Average profit/month

$4,000 USD

Average overall profit margin

33%

Average number of sales/month

100

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Business Expenses

See description notes

Expense item

Cost

Shopify plan

$329.00/month

Subscriptions (ie. Mailchimp, apps)

$125.00/month

Advertising (ie. Adwords, Facebook ads, etc.)

$1,000.00/month

Domain

$0.00/month

What’s included in the sale

  • Physical inventory
  • Logo and branding assets
  • Social media accounts
  • Personal support after sale
  • Domain
  • Product photos

Social Media

Facebook

viraldogviceos

Instagram

shoetup_pets

Twitter

ShoetupShoes

Newsletter list

2,300 subscribers

Social media followers

46,000 people

Q & A

Why should someone buy this store?

See description notes

How can the future owner improve the business?

See notes above

What work have you put into the store?

See description

How many hours does it take to run this business per week?

5 hours

Store images

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