Shova Vie is a plus size women's fashion store. It's biggest competitive advantage is the online body shape calculator that we created. By answering a couple questions, we can determine the customers' body shape. These shapes can then be added to your products so the customer can shop by body shape. For example, if they are a strawberry shape, they can see all the items in the store that are best for women with a strawberry shape.
In addition to this great feature, the domain name is included and we have a decent social following including over 3,800 on Facebook, 115 on Instagram, and 54 on Twitter.
A great start for someone wanting to sell plus size women's clothing and fashion. All the upfront work is done and it even has a strong social following.
How can the future owner improve the business?
Product selection and price point are key. You have to determine what clothing items/brands you want to sell and what price point works for this audience. The plus size womens' clothing market has great potential.
What work have you put into the store?
I created the store from scratch for a client that decided to go a different way. They couldn't decide if they wanted to go with a dropship model or inventory model. In the meantime, we created the store, created a following, and customized it to their specifications. There is a review system, social proof app, and even Quickbooks integration. We created a proprietary "Body Type Quiz" that gives the customer a couple questions about their body and the result tells them what body "shape" they have. Alll of the clothing items can be tagged with this shape, so a customer can go and shop specifically for items that are fit to her body. It's a great feature and one that plus size women really appreciate, since there are many different body types.
About the seller
Created this store almost 2 years ago
I'm a web developer and online retailer and Stay At Home Dad! I'm experienced in Shopify, Amazon, and eBay.