Sienna Elizabeth is a couture jewellery line which is suited for all events and ages. It offers statement pieces as well as delicate simple stock. The business requires marketing and time invested in designing the stock. We have faith that the next business owner who pursues finding a good supplier is capable of earning a decent income from the business.
Financials and traffic
Most of the profit is made through private sales with family and friends- not enough marketing has been done for the business and therefore the online store does not generate as much traffic as it could.
Average overall profit margin
Average number of sales/month
Value of inventory
Total revenue for last 12 months
Total traffic for last 12 months
Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.
We don't have any expenses besides the shopify website.
(ie. Mailchimp, apps)
(ie. Adwords, Facebook ads, etc.)
The stock on hand is roughly worth $500. There isn't much of it left. However the business had $9,000 worth of packaging. The new owner can rebuild the image by creating new pieces and possibly even a new target market.
We have $9,000 worth of quality packaging which would be sold with the store. Someone who is interested in jewellery design and could find a good supplier would do great with the business. Social media has made selling things online the best possible option. It just requires effort and time, two things neither myself nor the second partner could offer at this time due to our high profile jobs.
How can the future owner improve the business?
The business owner could improve the business by looking into designing jewellery and finding good suppliers. We were unable to do that due to full time studies and jobs. This business was never a full-time commitment and therefore we could not excel further than what we had achieved. It was started off as a hobby and not enough time was invested.
What work have you put into the store?
No work has been put into the store for the last 12 months. The brand would need to be rebuilt and new suppliers would need to be founds. We were unable to design stock and therefore had no interest in searching for suppliers to creates new pieces. Both directors of Sienna Elizabeth are now lawyers and therefore don't have the time to invest into the business.
About the seller
Created this store over 3 years ago
The business was great at the start and we were selling about $300 per week and we had contract with boutiques. However, this decreased as both partners were unable to invest time into the business. We were really busy with studies and full-time work. Therefore we could not pursue meetings with boutiques and suppliers overseas.