Online modest women's clothing store, with a $40 and below price point.
Financials and traffic
My numbers fluctuate a lot depending on if I did a vendor event that month. So, you'll see fluctuating numbers because I make large sums of money at vendor events. I'm truly making educated guesses in these fields.
For profit margins, I sell my products at double the price I bought them at. So, on sale items, the profit margins are lower than 50%.
Average overall profit margin
Average number of sales/month
Total revenue for last 12 months
Total traffic for last 12 months
Revenue includes sales until the end of last month and is calculated from Exchange’s eligible payment providers. Total traffic comes from all data available to Shopify.
Advertising costs differ per month depending on how much I want to spend. Some months I don't spend anything extra on ads and some months I spend up to $50, depending on needs.
I have the free Mailchimp account, so this costs me nothing. I had to put $1, based on Exchange telling me to!
(ie. Mailchimp, apps)
(ie. Adwords, Facebook ads, etc.)
(Including contractors and freelancers)
I am selling off my current inventory and can help the new seller choose their own new inventory.
Do you work with any employees, freelancers, or contractors?
I work on exchanges. I exchanged a certain amount of free product for the girl who created my logo, for example. This is how I work currently as it's still a new company.
Why should someone buy this store?
It has a good following and the numbers have improved since I dropped some pricing thinking that I would close my store. I do very well at vendor events, selling anywhere from $250-$450 at one event depending on the traffic at that event.
I already have a good following and it only has potential to improve.
There is a need for this type of business in the industry. Mothers, who have a limited amount of income, still want to look fashionable and be modest at an affordable price.
High conversion rate and top 20% of stores started the same day as mine for traffic.
I'm hoping to find someone who can keep the vision. Most of my customers are local and I give them the option to pick up from my home for free. But I do have recent customers from GA, TN and UT. Many of my customers are very loyal and purchase often.
The products you see are not the only ones I carry or have carried. I can tell you more about the vendors that I use and the products that I have and have carried. I'm currently getting rid of my stock and making room for a new owner to choose their own products.
How can the future owner improve the business?
Better marketing strategies (I didn't have the time to put into marketing like this business needs as I work full-time as well.)
Instead of using stock photos, hire a model and photographer to get a "look" for the company, possibly. I would use either stock photos OR I had a customer model program.
What work have you put into the store?
Customer models - I would have customers post photos to my Facebook page wearing our clothing after they purchased it, that gave me rights to their photo. If it was a good photo for advertising, then they would receive a one use 40% off discount code and I would get to use the photo on my website!
Built and started the brand. I had a connection for the logo and offered her free clothing until the agreed upon $ amount had been reached.
Marketing, advertising, shopping and pricing. I also have an ABN and seller's permit so everything is official.
Just ask...more than I can think of at this time!
Facebook store and VIP page, Instagram and Pinterest social media. Facebook is where I am saavy and where most of my followers are. It's also what is the most updated.
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