Clothing, jewelry and everything for the "Skull Lovers" niche, that has an audience of 6.3M just in the US.
Financials and traffic
95% of the profits are from dropshipping - Store performance shown here do not includes 5K made via One Click Upsell gateway payment system. Those are registered by Shopify and I can show via Skype sharing my screen.
Email marketing hasn't been properly used due to lack of time, and can generate interesting additional revenues.
Average overall profit margin
Average number of sales/month
Total revenue for last 9 months
Total traffic for last 9 months
Revenue and traffic data from this graph is calculated by Exchange and can not be edited by the seller. Average profit, profit margin and number of sales are provided by the seller. Learn how Exchange calculated this data.
Advertising costs varies depending on the month and the products. Every time you find a "winner" it's normal to start pushing Facebook ads to maximise the earnings.
This store has been improved during past months and is now absolutely good looking and easy to navigate both on mobile and desktop, confirmed by the nearly 3 page viewed per user (analytics data available)
How can the future owner improve the business?
Improving the promotion via Facebook and Instagram and putting in place an email marketing strategy
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